Migros works with the Women Entrepreneurs Association of Türkiye (KAGİDER) in the conduct of that organization’s “Development & Acceleration of Women Entrepreneurs in Agriculture” program to help women play more active and effective roles in agriculture. The program conducted in 2024 was attended by 43 women from 24 provinces, who gained knowledge and experience in such areas as digital agriculture, finance, food safety, and brand-building. During sessions conducted over two days, participants received training from knowledgeable experts on a host of topics such as entrepreneurship, product sales, quality processes, and sustainable farming techniques. After the training, selected women entrepreneurs will receive mentoring support for one year. Program participants whose products conform to Migros’ quality standards are given opportunities for their goods to be sold in stores all over Türkiye.
Our Works
Migros-TEGV Goodness Catalogue, Firefly Education Unit, and School Supplies Campaign
Migros continued to partner with the -Educational Volunteers Foundation of Türkiye (TEGV) during 2024 on projects contributing towards opportunity equality in education and supporting the schooling of children in earthquake-stricken areas. The “Goodness Catalogue” project, which was launched in collaboration with TEGV in 2022 with the support of other firms, contributes towards the education of children in earthquake-stricken areas. The Firefly Education Unit project in Kahramanmaraş created significant social benefit in the same region. This project has reached about a thousand schoolchildren since it began.
In another Migros-TEGV collaboration, a portion of the proceeds from TL 1,000 or more worth of school supplies purchased at Migros stores in August and September just before and during the back-to-school season were donated to the foundation both to support children’s education and as additional support for the Migros-TEGV Firefly Education Unit project in Kahramanmaraş.
Supporting Women Farmers and Entrepreneurs
During 2024 Migros once again continued its initiatives to strengthen women’s cooperatives and to support their productive efforts. Cooperatives were provided with training resources to aid them in improving their quality standards and in developing their marketing processes. In 2024 Migros worked with 21 women’s cooperatives, from which it purchased a total of 2,500 tons of fruits&vegetables in the course of the year. These procurements helped the women’s cooperatives not only to play more active roles in the formal economy but also to sustainably increase their own output.
Green Lentils Project
Undertaken in collaboration with a number of public and private sector partners, this project’s aim is to increase green lentil production in Kayseri. Green lentils are sown as an alternative rotation crop in fields used for sugar beet cultivation. Besides improving soil health and fertility, this method also promotes biodiversity while also increasing local green lentil production. After harvest, the lentils are sold as a Migros private-label product to customers in stores all over the country. Growing green lentils as an intercrop is also being tested as a possible regenerative agriculture method under this project. Through projects like these, Migros demonstrates the feasibility of cultivation models that increase productivity and generate sustainable earnings for farmers while also protecting natural ecosystems.
Local Sesame, Local Production Project
In 2024, Migros launched the Local Sesame, Local Production project with the aim of strengthening the local agricultural economy and promoting sustainable farming practices. Under this project, a network of farmers (90% of whom are women) in the Çukurova region of southeastern Türkiye have begun growing sesame again under contract with a Migros guarantee to purchase their harvests. Project participants are also being provided with training and technical support addressing precultivation, harvesting, and drying processes and issues. In addition to locally grown sesame, tahini and halva products made from local sesame have also been made available for sale in Migros stores.
Leeks Project
Migros has initiated a three-year regenerative agriculture project with a farmer that grows leeks in İzmir’s Torbalı township. Under this project, researchers are looking to determine if sowing broccoli along with leeks in the same field can make the soil more fertile and enhance its carbon capture and storage capacity. As part of the project, broccoli is being interplanted among the leeks to enhance soil nutrient levels and carbon retention. Data collected from this project will enable researchers to determine how soil fertility changes over time and also how the method affects productivity, crop quality, and ecological wellbeing.
WellBeing Journey Program
WellBeing Journey Program Migros’ WellBeing Journey program provides customers with a range of personalized suggestions and purchase discounts to help them live healthier lives by improving their eating habits, drinking enough water, and being physically more active. It also informs them about issues such as proper oral & dental hygiene and denture care, infant nutrition, and avoiding exposure to UV radiation. In the WellBeing Journey sections of the Migros Money app, Migros Mobile App and the www. migros.com.tr website, the food purchases that Money Card members make are compared with recommended consumption rates, followed by discounted-product suggestions and links to informative videos that will help them make more balanced choices. The Migros WellBeing Journey Program also includes vegan and vegetarian options and suggestions. A great many people have benefited from this program’s training and other resources aimed at supporting their efforts to acquire healthier habits and live healthier lives. Migros WellBeing Journey program, which has reached nearly 7.3 million people so far, has led to positive behavioral changes in approximately 25% of its users. Migros supports healthier and more balanced eating habits among its customers by providing them with personalized product discounts on products that support healthy living and offering wellness recommendations. During 2024, Migros partnered with 74 firms in the conduct of its WellBeing Journey program.
Growing Healthy with Migros Project
Migros launched its Growing Healthy With Migros project in 2016 to promote healthier and better-informed living and lifestyle choices among children. This project aims to make children aware about such basic issues as healthy nutrition, shopping intelligently, and environmental wellbeing. Since its inception, 176 thousand children have benefited from the awareness training provided through this project at 396 Migros stores in 70 provinces. During guided tours of stores, the importance of healthy living and smart shopping is explained in entertaining and informative ways while the youngsters are also told about topics such as the benefits of fresh fruits and vegetables, the shipping and control processes that food undergoes before it reaches store shelves, Good Agricultural Practices, tips for reading food labels, and the benefits of sorting and recycling waste. At the end of the tour, each child is presented with a free copy of “Migros’ Guidebook for Growing Healthy”, a publication created with the support of the Food Safety Association. In 2021 the ability of the Growing Healthy With Migros project to reach even broader audiences was expanded into the digital domain with the MigrosTV YouTube channel release of an animated “Growing Healthy with Migros” cartoon whose production was supported by the United Nations Food & Agriculture Association (FAO). The cartoon has so far racked up 2.1 million views.
“Fresh Leftovers to Our Four-Legged Friends” Project
Migros has been running its “Fresh Leftovers to Our Four-Legged Friends” project since 2014. This project donates food items which are no longer fit for human consumption but which are still safe for animals to eat to the Animal Rights Federation (HAYTAP). Since the project began, Migros has donated 9,384 tons of food to help feed stray animals. During 2024, 955 stores located in 77 provinces contributed food that would otherwise have been wasted to HAYTAP.
Accessibility Practices
Aiming to deliver a shopping experience that is equally user-friendly and accessible for all customers, Migros takes action and makes arrangements to address the special needs of people with disabilities. The company launched its “Accessible Migros” project in 2017 to raise the physical accessibility standards of its stores to improve the shopping experience for people with disabilities. As of end-2024, 271 stores in 45 provinces were providing service compatible with the “Accessible Migros” concept. These stores are equipped with features which make them more accessible for people with disabilities so that they can do their shopping on their own if they wish. The following features are characteristic of all Accessible Migros stores:
- At least one employee who is competent in sign language is on duty in the store. This person is easily identifiable by a badge indicating that they know sign language.
- Aisles, shelves, and counters are designed to be accessible to shoppers in wheelchairs.
- Customers who need wheelchairs to get around the store are provided with them on request; these shoppers are also given precedence at checkout counters.
- Store entrances have step-free access, provided either by a level surface or a ramp. Handrails and similar supports are used to improve entrance accessibility.
Migros has partnered with BlindLook to incorporate their voice simulation technology into the Migros Sanal Market mobile app and www.migros.com.tr website so as to provide blind and visually impaired customers with the same level of convenience and accessibility as enjoyed by other customers.
Respecting Food Project
Migros partners with Fazla to ensure that all of Migros’ still-nutritious and wholesome food items that remain unsold reach social markets and food banks through the Fazla’s digital platform. Since the beginning of this collaboration, 24,265 tons of food–5,850 tons in 2024 alone–that would otherwise have gone to waste have reached people who need it instead. Through the “Surprise Box” project, people can purchase crates containing food items such as fruits, vegetables, meat, ready-meals, and baked goods at a 50% discount. In 2024, 9.2 tons of food were saved from being wasted by 31 Migros and 27 Macrocenter stores that participated in this project.
Green Office Project
The aim of the WWF Türkiye Green Office Project is to support sustainable practices and improvements in offices. Migros’ headquarters operations rejoined this project in 2024. Migros’ Green Office Project aims to reduce energy consumption and waste creation while also increasing employees’ awareness. Employees were provided with “Green Practices” and “Zero Waste” training; informational materials dealing with these issues was disseminated among them through e-bulletins. On the occasion of International Coastal Cleanup Day, a trash-removal event was organized along the Moda seafront in İstanbul to promote environmental awareness among employees. On the occasion of World Environment Day, discarded items were transformed into artworks during advanced recycling workshops.
Migros April 23rd Children’s Theater Festival
On the occasion of celebrations of April 23rd National Sovereignty & Children’s Day every year, Migros hosts the Migros April 23rd Children’s Theater Festival to instill an appreciation for culture and art in children by leading them through the enchanting world of theater. During the festival, plays and productions specially composed for children are staged in collaboration with the Turkish State Theaters company. No admission is charged. The 28th edition of the festival took place in 2024 and was held in 11 provinces. Since this project’s inception more than a million children have attended the performances.
Migros Women’s Academy
The Migros Women’s Academy program combines the resources and strengths of Migros Retail Academy and Migros Family Clubs. Migros Women’s Academy is an online development platform that supports women’s personal development as well as their presence in business. The program offers an extensive lineup of resources consisting of more than 80 training packages and 300 training videos presented by 50 expert trainers across diverse areas ranging from personal and occupational development to family dynamics and brand building.
Cleaning up the Sea with TURMEPA
Migros contributes to the Turkish Marine Environment Protection Association’s (TURMEPA) efforts to prevent marine pollution by collecting used cooking oil so it can be turned over to licensed firms for recycling. TURMEPA’s DenizTemiz 3 vessels collected a total of 51 thousand liters of sewage with Migros’ support in 2024, thereby helping to prevent the pollution of 408 thousand liters of seawater.
Socially Contributing Collaborations
Refilling Unit Projects: Partnering with laundry detergent maker OMO, a liquid-detergent refilling unit was installed at the company’s Ataşehir MMM store in 2022 to reduce the need for new plastic containers by reusing existing ones. In 2024, these refilling units were installed in another two stores, one each in Ankara and İzmir. The machines were used more than 8 thousand times in 2024. Partnering with baby care product maker UNI Baby, a similar refilling unit project for that brand’s products aimed at reducing plastic waste was undertaken at the Migros’ Caddebostan MMM store. Under this project, customers bring their own containers to the store and have them filled there.
Self-service dried fruit and nut filling stations allow customers to purchase the exact quantities of these products that they want by bringing their own containers to the store or using Migros-supplied recyclable paper ones. These units were in operation in 75 stores in 2024. The company will be installing new ones in more stores in 2025.
Migros & Duracell Used Battery: Collection Project Under the “Power Up for More” campaign conducted jointly with Duracell, bins are installed in Migros stores for customers to dispose their used batteries in. These batteries are turned over to Duracell for recycling, in return for which that company donates science kits to children living in disadvantaged areas. During the 2024 round of the Power Up for More campaign, about 2,000 of these kits were handed out.
“Tomorrow’s Water” Project with Finish: On the occasion of observances of 22 March World Water Day, a portion of the proceeds from the sale of 75-tablet packages of Finish Ultimate Plus dishwasher detergent through Migros stores and online platforms between 14 and 27 March were donated to projects protecting Lake Kuyucak.
Bookcases Made from Recycled Pistachio Shells: Partnering with Nestlé, bookcases made from recycled pistachio shells were donated to five schools in 2024. The manufacture of these bookcases is funded by a portion of the proceeds from the sale of Nestlé Damak products at Migros’ stores and online market.
Erikli Sapling Project: The aims of the Erikli Sapling Project are to raise consumer awareness about sustainability and increase afforestation efforts. The income from the sale of Erikli-branded products from the Migros partnership turned into a donation of 10,000 saplings in cooperation with the Aegean Forest Foundation in 2024 and the “Erikli Commemorative Forest” was created in the Derince district of İzmit. Through the Erikli Sapling Project, Migros helps to increase public awareness of sustainable nature conservation.
Fairy and Food Rescue Association “Don’t Waste” Project: Under the Fairy “Don’t Waste Project”, Fairy household detergents purchased from Migros stores and Migros Sanal Market are donated to needy families in earthquake stricken areas along with food sufficient for 50 thousand meals through the Food Rescue Association.
Paşabahçe and Breast Cancer Foundation Collaboration: Through donations made for each Paşabahçe Pink-Plugged Water Bottle sold in Migros’ stores and Migros Sanal Market, Migros has contributed to raising awareness about breast health and expanding early diagnosis opportunities. In 2024, the social responsibility work between Paşabahçe and the Turkish Breast Foundation continued.
Nesfit and MEMEDER Pink Ribbon Project: Migros continued to partner with Nesfit and the Breast Health Society (MEMEDER) to promote breast health awareness in 2024. Under this project, customers contribute to the campaign by purchasing tins of Nesfit sporting the MEMEDER Pink Ribbon from Migros stores or Migros Sanal Market, with portions of the proceeds being donated to that society. This project has helped raise the awareness of tens of thousands of women about the importance of breast health, with more than 58 thousand medically-supervised breast health checkups having been performed. Nearly 8 thousand have benefited from early diagnosis and more than 270 have received treatment support.
Colgate and TEV a Future to Make You Smile Project: “A Future to Make You Smile” is the name of a project that Migros undertakes in partnership with Colgate. During the campaigns, proceeds from the sale of Colgate products in Migros stores and Migros Sanal Market were donated to the Turkish Education Foundation (TEV) to support the education of children in earthquakeaffected areas. Migros again continued to partner with Colgate in the “A Future to Make You Smile” project in 2024. Oral health awareness-raising activities were conducted during June. The project aims to support children’s dreams and help make their future more hopeful.
Nesquik and SosyalBen Foundation Hope Playgrounds Project: Migros, Nestlé Nesquik, and SosyalBen Foundation continued to partner in the conduct of the Hope Playgrounds project for the benefit of children in the earthquakeaffected areas of Hatay and Kahramanmaraş in 2024. Migros sponsored a Play Workshop in the Skills Development Center (BEGEM), where the youngsters were given psychosocial support through a variety of creative and instructive activities conducted by professionals in playgrounds set up under the project. These activities are intended to promote socialization among children affected by the earthquakes while also helping them to recover from postdisaster trauma.
Nestlé Whole Grain Full Power Project: Migros continued to partner with Nestlé Breakfast Cereals in the conduct of its “Whole Grain Full Power” project in 2024. Under this project, viable whole-grain seed sufficient for planting more than 500 decares was supplied to farmers in Antakya and its vicinity, soil and leaf analyses were performed, and farmers were provided with training resources. This project also aims to support local agriculture and rural development through mechanisms that support women farmers.
Unilever and Koruncuk Foundation Koruncukköyler Project: Migros and Unilever continued to join forces in supporting a Koruncuk Foundation project in 2024. Under this project, proceeds from the sale of Omo, Yumoş, Rinso, Domestos, and Cif products in Migros stores and through Migros Sanal Market are donated to the foundation to support the education of 110 girls staying in the foundation’s Koruncukköy shelters. Classroom materials and teaching aids supplied through an associated “Okula Temiz Bir Dönüş” campaign were expanded in line with the girls’ needs.
DECARBOMILE Project Partnership
Within the scope of the European Union Horizon Europe Research and Innovation Programme, a private company from France is coordinating the “DECARBOMILE (Five pillars to DECARBOnize the last MILE logistics) -Micro Consolidation Center and Customer Delivery Application with Electric Transport Vehicles” project, which includes a total of 31 project partners, and together with Istanbul Metropolitan Municipality and Sivas Cumhuriyet University, we are supporting the pilot applications to be carried out in Istanbul.
The project aims to reduce carbon emissions by creating micro consolidation centers in metropolises and using electric vehicles, and to deliver online orders with the help of smart algorithms (load distribution, order prediction, etc.) and information and communication technology tools (IoT sensors, digital platforms, etc.).
In line with this purpose, the decarbonized home delivery logistics solutions (electric vehicles, IT tools, software solutions) developed in the project will be tested on a large scale in 4 different living laboratory cities (Logrono, Nantes, Hamburg and Istanbul) and on a smaller scale in 4 satellite cities (Tallinn, Getafe, Ghent and Sarajevo) and innovative delivery models will be created. Online orders within the scope of the Migros Hemen application in pilot locations to be determined in Istanbul will be delivered to customers with the help of electric cargo bikes. During this time, distance measurements and carbon emission calculations will be made with the help of sensors attached to the bikes. In addition to operational resource management, dynamic routing studies will also be carried out in delivery processes with order prediction algorithms developed by technology partners.
