Our Works

Family Clubs

We believe that family, the smallest yet the most crucial constituent of society, has to be healthy and well-educated to ensure the productivity and strength of the community as a whole. Driven by this understanding, we have launched Family Clubs in collaboration with District Community Education Centers to aid with the skills development of women, men and children of all ages. Operating across a diverse geographical area, our Family Clubs offer free-of-charge vocational and skills training courses as well as socialization opportunities for people with similar interests.

As of the end of 2019, Family Clubs operating out of Migros stores in 27 locations across Turkey provide training courses in 92 highly diverse fields, including confectionery and cooking, embroidery, marbling, ceramic and wood painting, oil painting, pilates, foreign language training, sign language, diction, photography and robot programming.

With members mostly comprised of women, Family Clubs enable women to participate in social life more actively, invest in their own personal development, pursue careers, and become stronger role models for their children. With each passing day, more and more women set up their own businesses thanks to the knowledge, skills and Ministry of Education-approved certification they obtain upon completing Family Clubs courses.

Family Clubs also aim to contribute to the development of children with courses such as painting, music and chess. We also help develop their knowledge and imagination with workshop on coding, sustainability and zero waste. In 2019, 19 book-reading events at 14 Family Clubs and eight event organizations in four cities enabled us to reach over 2,000 children and their parents directly. Over the course of the last two years, Family Clubs provided 250,000 trainings.

Wellbeing Journey Program

In the Migros Mobile application, we created a special section under “WellBeing Journey Program”. Here, the nutrient distributions of our customers’ 3-month food purchases and the ideal daily food consumption table are created side by side with an intelligent algorithm. Based on global parameters and data from the Ministry of Health, our customers can compare their consumption with ideal consumption and see at a glance which food group they neglect for a balanced diet. We offer tailor-made offers at a discount in order to cover the difference in balanced nutrition and encourage a wellbeing journey. The system updates the distribution chart of our customers after each purchase and provide a new wellbeing offer every two weeks. In addition, our application also includes weekly exercise suggestions and notifications on oral and dental health, water consumption and sun protection as well as interactive contents to support a healthy lifestyle such as a step tracker to increase physical activity, water drinking reminders for adequate water consumption and tooth brushing reminder for oral care.

In 2019, we had various collaborations to further improve the contents of our project and develop its overall performance. Accordingly, we updated the ideal consumption table for vegans and vegetarians> in the Migros Mobile application in collaboration with Anadolu Medical Center in 1Q20. We removed the animal products such as meat and milk, which are outside their consumption habits, from their ideal consumption tables and revised our WellBeing Offers. In addition, we made our application more interactive by providing the informative messages in the application through videos prepared by Nutritionists.

Moreover, we developed a new performance criterion with KPMG Turkey to measure the effectiveness of our project. With the Balanced Nutrition Index (BNI) we calculate the average annual distribution of our customers’ food shopping based on main food groups. Then we calculate the deviation of this data according to the recommended consumption rates and find the BNI score of all our customers. While the BNI score of our customers who participated in our project was 70.5 just before the project started, we saw that this reading increased to 75.7 as of December 2019. Thus, we measured the contribution of our project to our customers’ balanced nutritional habits.

Since the beginning of our project, we have considered our employees as ambassadors of the WellBeing Journey. All our innovations have enabled us to provide our employees with up-to-date trainings and to re-launch our project with exclusive WellBeing offers and discounts for them. When our employees opened the Migros Mobile application, they first saw pop-ups that directed them to the WellBeing page, allowing them to see their special offers. moreover, we improved the visibility of our project by placing information banners, visuals and free-standing boards in our stores and our Head Office building. With the WellBeing Journey, we reached 1.53 million people from the start of the project until the end of 2019 with the aim of raising awareness on healthy living. Through collaborations with our suppliers, we set up WellBeing Journey areas in 26 stores and four festivals where we were joined by nutritionists and dentists to provide information to the participants face-to-face. Our WellBeing Journey project won 7 international awards>. It was recognized as an exemplary project at world retail summits in Lisbon, Berlin, London, Tokyo, Warsaw and Monaco in 2018 and 2019, and well-received as a pioneering retail practice.

Growing Healthy with Migros

We aim to ensure effective behavioural changes by including children in our activities raising awareness on public health. To that end, we have running the “Growing Healthy with Migros” project since 2016 to further strengthen the awareness among children on healthy and good living.

Store tours for children at 396 Migros stores in 70 cities have been carried out by our volunteer store managers who invite the children in the neighbourhood and their families to Migros stores. Children learn various subjects such as the benefits of fruits and vegetables, the control processes of the products until they reach the shelves, Good Agricultural Practices, and tips of label reading. Children also learn about the benefits of waste collection bins in stores and their contribution to a better future by recycling their waste. The “Migros Healthy Growth Guide” is given to children as a gift during the tours where the importance of balanced nutrition and exercise is emphasized. 176,122 children have participated in the awareness raising events we have been organizing for three years as part of the Growing Healthy with Migros project. In addition, with our April 23 Migros Children’s Theater Festival, which we have been organizing for 25 years, we have introduced 1 million children to theatre for free. We have also been providing the audience with good Living training along with the “Migros Healthy Growth Guide” prepared in collaboration with the Food Safety Association for the past four years.

Fresh Leftovers to Our Four-Legged Friends

In order to feed the stray and forest animals, we have been carrying out the “Fresh Leftovers to Our Four-Legged Friends” project since 2014. Food products in our stores, that have an upcoming Expiry Date but which still remain convenient for consumption, are being donated for feeding the stray animals and forest animals through the agency of the HAYTAP (Turkish Animal Rights Federation). A support of 873 tons of food has been provided in 2019 as part of the project.

We have provided contribution to feeding the suffering animals by means of the food aid of 1,896 tons, in total, up until the present. We have placed special-design animal food containers in front of the Migros and Macrocenter stores for the purpose of feeding the stray animals around the stores at a clean and healthy environment. We are allocating such animal food containers for our stores in line with the requests received from our stores that are located at the areas where there are many stray animals. Such stores of us are acting attentively to freshen the cat and dog food available at the food areas in front of their doors, on regular basis.

Accessible Migros

As part of our “Accessible Migros” project that offers privileged services to our disabled and elderly customers, we have made our Migros Sanal Market website and mobile application compatible with screen readers used by the visually impaired. Additionally, we have at least one employee in our Accessible Migros and Macrocenter stores who knows sign language to help the hearing-impaired and our customers can distinguish these employees from their special collar badges indicating that they know sign language. These stores have ramps and railings at the entrance and have aisles designed to enable access by wheelchairs. The stores also have wheelchairs available for the elderly and at least one wheelchair accessible checkout counter marked with special signs, prioritizing customers with disabilities. In accessible stores, upon request by disabled and elderly customers, a Migros employee will accompany and help them throughout their shopping.

At the entrance of our Accessible Migros Stores, there are ramps and handrails that facilitate the passage of disabled vehicles, and the shelf spaces are designed in accordance with the passage of wheelchairs. In stores where wheelchairs are also available for the use of our elderly customers, at least one safe box specified with special signalization is 90 cm suitable for wheelchair access and is prioritized for the passage of our disabled customers. In our Accessible Migros Stores, if our disabled and elderly customers request assistance, one of our employees assists them by accompanying them during their shopping.

Click for the Accessible Stores

Respecting Food Project

We provide the individuals in need with the food products, which do not satisfy the sales standards in visual terms, but which remain nutritious and are convenient for consumption, through a web-based donation platform. Thanks to this new generation practice, we have materialized in 2017 in cooperation with Fazla Gıda (Whole Surplus) for the first time in Turkey, the food products that can be donated are matched with the requests of the individuals in need at the same platform. Thus, such donated food becomes utilized 100 percent since they are delivered to the right individuals at the right quantities. By means of the system, in which the fruits & vegetables and dry legume products are involved, the products can be delivered to the food banks and social markets on daily basis. By donating 1,424 tons in 2019, we provided support for delivering more than 4 million meals to the individuals in need as of the beginning of the project. We aim to popularize our project at our stores throughout the country.

Our Collaborations Providing Social Contribution

One of the longest-running among these is our “Special Support for Athletes with Special Needs” campaign, which was transformed into the Little Athletes Project in 2016. A portion of the revenues generated from Procter&Gamble products sold in our stores are donated to the Turkey Special Olympics Committee, enabling training activities for special needs children aged 2-7 aimed at enhancing their coordination skills and providing them with opportunities to socialize with their peers. Over the course of 16 years, 11 million Migros customers helped introduce sports to 6,238 special needs young people and children. Meanwhile, for the last nine years, Migros, in collaboration with Ariel (P&G) and the Community Volunteers Foundation (TOG) has been organizing a now-traditionalized “Clothing Donation Campaign”. As part of this project, our stores collected 705,000 articles of clothing, which were then cleaned using Ariel products and donated to 288,000 children by TOG.

As part of our joint campaign with Domestos, “Cleaner Toilets, Brighter Future”, we donate one bottle of Domestos to schools in need for every bottle purchased at our stores. This collaboration has enabled us to provide a year’s supply of Domestos hygiene products to 119 schools with over 150,000 students in the provinces of Gaziantep, Van, Diyarbakır and Antalya.

In another campaign that formed part of Finish’s “Pledge to Save Water” movement, all Migros stores offered Finish Quantum products with discounts equal to how much participants managed to save on their water bill compared to the previous month. The campaign helped save 3.5 million of water, equal to TL 16,000. Water Ambassadors project, another joint initiative with Finish, provided training to 8,000 children in Migros stores on the importance of water and the preservation of water sources.

The “Colorful Schools” campaign, an initiative launched two years ago in partnership with Lipton Ice Tea and with support from the Community Volunteers Foundation (TOG), we repainted the interior and exteriors of five schools in need of repair to create a more colourful learning environment for kids.

As part of the “Women Shaping Hearts” project, launched by Migros to support economic empowerment of women, 30,000 heart-shaped lavender sachets, hand-made with support from the Foundation for the Support of Women’s Work, were sold with Vernel Max products in Migros stores.

In collaboration with the Olmuksan International Paper (Olmuksan IP) and Turkish Paraplegic Association (TOFD), Migros contributed to the plastic cap collection project, and donated two wheelchairs.

Each year, on occasion of the National Sovereignty and Children’s Day, Educational Volunteers Foundation of Turkey (TEGV) donation boxes are placed inside Migros stores. In addition, Migros customers who wish to donate are able to do so by purchasing toys, children’s books and stationery products at 50 percent discount to be donated to children in need via the foundation. In collaboration with our customers, we also support the Books for All foundation in order to foster a love for reading in children. In this context, customers can use the Books for All foundation book collection boxes to donate the books they bring or purchase at a discount in our stores. So far, 58,588 books were collected and sent to schools all across Turkey.

Respecting Food Project

We provide the individuals in need with the food products, which do not satisfy the sales standards in visual terms, but which remain nutritious and are convenient for consumption, through a web-based donation platform. Thanks to this new generation practice, we have materialized in 2017 in cooperation with Fazla Gıda (Whole Surplus) for the first time in Turkey, the food products that can be donated are matched with the requests of the individuals in need at the same platform. Thus, such donated food becomes utilized 100 percent since they are delivered to the right individuals at the right quantities. By means of the system, in which the fruits & vegetables and dry legume products are involved, the products can be delivered to the food banks and social markets on daily basis. By donating 1,424 tons in 2019, we provided support for delivering more than 4 million meals to the individuals in need as of the beginning of the project. We aim to popularize our project at our stores throughout the country.