Every year, on April 23 National Sovereignty and Children’s Day, we place donation boxes for the Educational Volunteers Foundation of Turkey (TEGV) in our stores. During the same period, we sell toys, children’s books and stationery products at a 50% discount in our stores. Our customers who buy these products and want to donate can deliver the products to children in need through the foundation.
In collaboration with our customers, we also support the Books for All Foundation in order to instill the habit of reading in children. Our customers can use the ‘Books for All Foundation’ book collection boxes to donate books they bring or purchase at a discount. So far, 58,588 books were collected and sent to schools across Turkey.
We are conducting our ‘Clothing Donation Campaign’ project, which has been ongoing for 10 years and now traditionalized, in collaboration with Ariel (P&G) and the Community Volunteers Foundation (TOG). In 2020, we collected 45,000 pieces of clothing in our stores. Since the beginning of our project, clothes have been delivered to 440,000 people. 35,000 pieces of clothing this year were distributed to children in Izmir during the Izmir earthquake.