Migros Ticaret A.Ş. Chief Executive Officer Özgür Tort: “Blockchain has started at Migros”
09 December 2020
Taking significant steps towards digital transformation, Migros has placed food safety and transparency at its focus to start a pioneer application in the retail sector by opening the blockchain technology to access. Customers can follow the journey from the field to the store shelf of over 750 varieties of fruits and vegetables available for sale in Migros stores with the MB (Migros Blockchain) logo by easily accessing the "Migros Blockchain" menu under the Migros Mobile Application.
Continuing its operations with the principle of always providing its customers with the best quality, healthiest and freshest products, Migros has put into action its blockchain technology that provides transparent access to the entire supply process of fruits and vegetables. Migros Mobile Application enables customers to be able to access the entire processes that over 750 fruits and vegetables go through before reaching the Migros shelves by scanning the MB (Migros Blockchain) logo on products. With the blockchain infrastructure that was brought to life by Migros through cooperation with Microsoft and Obase, fruit and vegetable products are added to a block data registry system that is noncentral and provided with encoded transaction tracking. The system, which does not allow recorded data to be changed or processed retrospectively, enables access to reliable information.
Migros Ticaret A.Ş. Chief Executive Officer Özgür Tort, “In our present day, where consumer habits and expectations are constantly changing, technology and digitalization have become an important part of the retail sector. In this scope, as a first in the sector, we have commissioned the blockchain application at Migros. This pioneer application, which will give direction to the sector, records information about fruit and vegetables in a format that cannot be changed. This is how the system provides transparent access to supply chain process. We first tested the “Fruit and Vegetable Transparency with Blockchain Project” on our employees and then presented the project for use by our customers. Our customers are easily able to access the journey of our products with the “MB” logo from the field to the shelf by using the Blockchain menu under the Migros Mobile Application”.
Özgür Tort, who is also the Retail Chairman of the Consumer Goods Forum, an umbrella organization for the world’s leading retail and fast-moving consumer goods, continued with the following:
“The transparency and consistency of information concerning food safety is among the most important issues in the global arena and in our sector. Retailers and producers are meeting in coalitions established under the Consumer Goods Forum to discuss matters of mutual benefit and develop solutions. One of the digital systems that is being worked on to standardize product data in the end-to-end value chain is the blockchain technology. With our focus on supporting sustainable farming, we wanted to be the first to realize this application on fruits and vegetables in our country. Our project, which stands out among applications in the world with the diversity and scope of products included in the system, is also a reflection of our commitment to provide our customers with the best quality and most reliable products and services. We will continue, without slowing down, to invest in projects and digital fields that will guide retail in the future.”