- 1954-1974 Historical step towards cost of living: Migros is founded
With a historical decision in 1954, the Istanbul Municipality agreed to establish an organization similar to Migros Switzerland, in Turkey, in the face of Istanbul’s growing population and the rising wage gap. Thus the path was opened to presenting the public with food and supplies with the most affordable price and best quality under the control of the municipality. Migros mobile sales trucks circulating the neighborhood districts not only brought the products needed by the public closer to them, but also became a unique form of “city entertainment” for children. Migros introduced the Turkish consumers to what are now the standards of today’s modern retail such as the first hygienic packaging, the first labels and shelf life application.
- 1975-1979 A new era at Migros: Dynamism in retail with Koç signature
Koç Group, one of the most important groups in Turkey, took over the majority shares of Migros in 1975 under the desire and guidance of founder Vehbi Koç, thus starting the fast growing retail process of Migros in Istanbul after which it spread to embrace consumers throughout Turkey. A large central warehouse was built by Migros as well as the establishment of fruit and vegetable offices in accordance with the infrastructure laid down for healthy and fast distribution of fruits and vegetables to its customers in an economical price.
- 1980-1990: “Honest Trader” meets with Izmir after Istanbul
In 1981 the main warehouse of Migros began operating with various additions and improvements. Investments were made to prepare products such as dry legumes to be sold by using hygienic storing and packaging. Also, a meat processing center was established at this time. Migros opened 4 stores outside of Istanbul for the first time in Izmir in 1988 laying the infrastructure for the Aegean Region. Providing services with 34 stores in 2 large provinces by the end of 1989, Migros was embraced by consumers and was given the “Honest Trader” identity for its fair prices, quality and healthy products by the public.
- 1991-1995: Migros became the first publicly traded company in retail. Spreading to 5 regions in its 40th year. Writing the rules of modern retail trade. Bringing new applications to the customers. Paving the way for great merchandising with MM and MMM Migros.
Migros, which analyzed the demands and expectations of the Turkish consumers while Turkey implemented an outward oriented economic policy, started its large store application at the end of 1990. MM and MMM Migros stores were opened one after another and a new policy of keeping the stores open until 22:00 was implemented. Migros, which had also brought the part time working concept for the first time into the Turkish work force, started employee training programs. By launching a sector-first application yet again with the Migroskop application, Migros began to announce the advantageous and discounted prices being offered periodically. By implementing a barcode system and full automation system Migros stores introduced consumers to computerized and auto-scaled cash registers. Migros became a publicly traded company in 1991 and created its first discount brand “Şok” in 1995. Also presenting its first “Private Label” products under the “Migros” brand to consumers, Migros achieved another first by offering shopping by credit card. Migros, which initiated the customer satisfaction surveys of “Migros from a customer’s perspective” for the first time in Turkey became accessible to its customers in 75 stores located in the 5 regions of Marmara, Aegean, Mediterranean, Central Anatolia and Southeast Anatolia in the year of its 40th anniversary. Thus the modern retail practices started by Migros in Istanbul were spread to consumers all over Turkey with products and services at the same standard. Furthermore, Migros also completed the infrastructure for moving into the international markets in this period.
- 1996-2000: Migros, which reached East Anatolia in Turkey, is opening its first store abroad with the Ramstore. With the growth rate of opening 2 stores in a week, developing new formats, generating the first loyalty card; Migros Club Card, reuniting its customers with the first online shopping center in Turkey.
Migros, which became available to consumers in Erzurum in 1996 within the framework of their expansion movement, opened its first store abroad, Ramstore, in Baku in the same year. Migros opened another store in Moscow after Baku and continued to offer the consumers its first practices in retail. The MMM Migros Caddebostan, which was opened at the end of 1996 in Istanbul, became the first store in which the electronic shelf labels were used. As of 1997, Migros also created the “Migros Shopping Center” concept, which presented a new shopping media to its customers. The Migros Shopping Center Beylikduzu and Ramstore Shopping Center Moscow were the first examples of this concept. In 1997, Migros became a pioneer of online shopping by bringing the Migros Online Store to life. Thus it became the first retail company to provide online shopping starting with Istanbul and Izmir. In 1998 Migros customers were introduced to the advantages of the Migros Club Card, which was the first loyalty card application in the sector. By the end of 1999 Migros had reached a total of 325 stores in 7 geographical regions with a growth rate of 2 new stores opened per week. Migros opened the biggest shopping center of Turkey in Ankara, and Turkish consumers were introduced to the “self-service check out” system for the first time in Turkey and Europe. Rapidly growing abroad, Migros continued to serve its customers with 12 Ramstores in 3 countries including Azerbaijan, Russia and Kazakhstan. The number of Migros Club Card members reached 3.2 million as of 2000 and “Free Shopping Cheques” totaling 2.7 trillion TL were given to 575,000 people in the year 2000. Migros Online expanded by growing in Istanbul, Ankara and Izmir in line with customer demands. By opening 128 stores in Turkey and abroad in several regions, Migros increased its number of stores to 450. After creating the “Bakkalım” concept store, Migros opened Bakkalım stores in nearly 700 locations within a short time. Additionally, Migros, which places importance on the development of its employees as a modern retail company, opened the Koç University – Migros Retail Shopping Training Center in the year 2000 and its first graduates received their certificates.
- 2001-2005: Migros is celebrating its 50th anniversary. Opening the first store in the Southeast in Diyarbakir, strengthening its presence in the Black Sea. Ramstore Sofia is opened and abroad expansion attack focusing on Moscow is continuing. Merging with Tansas in 2005, reaching a total of 722 stores at home.
Rendering services to more than 160 million customers with a total of 461 stores as of 2001, Migros also accelerated its Moscow centered food retail investments and increased its number of stores from 9 to 15 in 1 year. In 2001, Migros Online, added Antalya and Adana to its service network which already included Istanbul, Izmir, Ankara, Bursa, Marmaris and Bodrum. Migros, which had started its investment in Southeastern Turkey with Diyarbakir in 2002, added Kars and Erzincan to its Eastern investments in 2003 and continued to expand its service network. In the meantime Migros strengthened its presence in the Black Sea region with investments in cities such as Ordu and Trabzon.
Migros, which has adopted the policy of offering the best to its personnel, investors and suppliers as a principle, celebrated its 50th anniversary in 2004 with great nationwide enthusiasm. Celebrating its 50th year with a special evening in September, Migros burned the retail torch with the signals of 20 sales trucks on the Galata Bridge, from where the journey first started, to create a leadership for the next 50 years of Turkey’s modern retail sector. In celebration of its Migros’s 50th year, Migros Switzerland presented the Koç Museum with the number 1 sales truck from 1930’s. Also a documentary called “The 50 Years of Pleasant Shopping”, which presents a historical look at the 50 years of Migros Ticaret A.Ş., its effects on the shopping habits of Turkish consumers, the transformation it has gone through and the changes it has made in preferences, was created. With a significant move forward in 2005, Migros acquired the retail chain Tansaş and reinforced its leadership in the sector and continued to serve its customers with more brands along with the synergy created with this merger. Migros, which was serving its customer base with 505 stores in total in Turkey by the end of 2005, reached a total of 566 stores through affiliates abroad. This figure reached 722 with the addition of Tansaş stores after the merger.
- 2006- 2007: Migros Ticaret is in the world’s league...Merger of Tansas and Migros; is an important milestone in terms of financial magnitude, geographical prevalence, diversity and in customer volume and human resources for the Turkish retail sector... Migros specializing in multi format management, and reaching to a speed of opening 3 stores in a week, in addition to creating 5M...
Migros Ticaret A.S., which reaches its customers through the Migros, Tansas, Şok, Macrocenter and Migros Online brands following the merger with Tansas, responded to changing expectations and needs by maintaining its uniqueness and distinctiveness with the skill to manage multiple formats. Migros’s capability to stay close to its customers increased and, in order to expand without merging, Migros Ticaret A.S. rapidly boosted the number of stores and expanded its geographical presence in all formats locally and internationally. Migros introduced the 5M hypermarkets that provide areas for shopping freely and hyper affordability to its customers in 2007, thus improving its capability in offering differentiating services in all retail sale formats. While entering cities such as Kastamonu, Nevsehir, Karabuk, Zonguldak and the Western Black Sea Region for the first time, Migros also continued to open new Ramstores in Russia and in Russia’s surrounding regions. As of the end of 2007 Migros expanded its service scope to 57 cities and also continued on to serve with 15 Ramstores in Azerbaijan, Kazakhstan, Kyrgyzstan and Macedonia. On the other hand, Migros sold its Ramstores in Russia. This speed of growth of Migros achieved locally and internationally, opening 3 stores per week, enabled Migros to be listed in 236th place, a first for Turkey, in the Global Forces of Retail Sale 2008 prepared every year by Deloitte. Migros Ticaret A.S. took 12th place among 50 companies that grew the fastest during 2001-2006.
- 2008-2010: Transfer of shares to Moonlight Perakendecilik ve Ticaret A.S. is completed, and many innovations such as oxo-biodegradable bags, jetlanes, environment-friendly kiosks, GAP (Good Agricultural Practices) that affect the life of customers, are adopted...
Transfer of the Migros Ticaret A.S. shares to Moonlight Perakendecilik ve Ticaret A.S. was completed on 30 May, 2008. Migros, which always offered a world of privileges and innovations to its customers, provided very special applications in the retail sector in its 55th year and started a new era by declaring that all consumer products would be under Migros’s lifetime warranty. In 2009 Migros Ticaret A.S., which supports its rapid growth plan with innovative applications to create value for customers, adopted the use of oxo-biodegradable bags for the first time in the sector and reinforced this application with the use of re-useable cloth bags. The “Jet Cashiers” that provided customers with a different shopping experience by providing pleasant and easy to manage shopping, were introduced to Turkish consumers for the first time by Migros. Through the distribution centers that were established throughout Turkey, Migros started to ship fresh foods directly to stores in 2010, thus increasing productivity and creating the opportunity for faster logistics even to the furthest corners of the country. In January of 2010 Migros brought the “Good Agricultural Practices” project to life under the leadership of the Ministry of Food, Agriculture and Livestock.
- 2011- 2014: Focusing on Supermarkets, the new concept of Migros Ticaret A.S., Migros-Jet entered the sector. With its competitive pricing, equating its own shopping basket to that of its competitors, Migros has embraced its 4th Generation of customers in its 60th year.
Migros Ticaret A.S. continued to pioneer the retail sector with the desire to reach its customers from all locations. Migros began providing “Mobil Market” services allowing customers to shop by scanning barcodes on mobile devices. In August 2011, Migros sold the Şok Discount Stores. Migros-Jet stores have positioned themselves in the sector as the most practical and the fastest service-providing supermarket. Celebrating its 60th year in 2014, Migros is proud to be serving the 4th Generation of customers. With its rising rate of penetration and efficient operational management, Migros has conveyed the ‘New Age Retailing’ concept to all segments of the population. Migros with its competitive identity in pricing, continued to distinguish itself as a preeminent player in the sector. By touching the minds and the hearts of its customers with its service approach and responding to the varying expectations of every region, Migros has achieved a customer base that portrays all of Turkey. Also by implementing the “Good Agricultural Practices” for the first time in the Turkish retail sector, Migros has become a point of reference for fresh food in white meat in addition to fruits and vegetables and also for red meat with its own integrated meat factory. With the motto ‘Migros, “Good for you” ’, Migros has been taking initiative in the fields of environment, people and good living in light of sustainability studies it has been conducting. As a result, Migros became the only retail company that was eligible to take its place in the BIST’s (Stock Market of Istanbul) Sustainability Index in Turkey.
- 2015: Anadolu Endüstri Holding has become the new strategic partner of Migros Ticaret A.Ş. With campaigns that address customer shopping needs to make them say ‘This is Meant for Me,’ Migros makes shopping more affordable and more fun.
Anadolu Endüstri Holding has become the new strategic partner of Migros Ticaret A.Ş. With campaigns that address customer shopping needs to make them say ‘This is Meant for Me,’ Migros makes shopping more affordable and more fun. Now with a new store in Muş, the number of cities in Turkey with Migros has grown to 71.
40.25 percent of shares in Migros Ticaret A.Ş., a company that has defined the standards of modern retail, has been transferred to Anadolu Endüstri Holding, an experienced Turkish group both in the national and international market. Migros, a company that introduced the ‘loyalty card’ for the first time to Turkey, continued to provide customers with fun and interactive smart offers through powerful technology capabilities. Using its customer data effectively, Migros provided customers with personal recommendations based on their past shopping habits. The ‘Meant for Me’ campaign that Migros brought to life in the scope of the first of a kind loyalty card program, made shopping a much more affordable and fun experience through knowing the shopping habits, needs and expectations of customers.
Migros Ticaret A.Ş., a leader of change in the food retail industry bringing innovation in ever developing living conditions to consumers throughout Turkey to address the life style and expectations of every customer that enters the stores, now has locations throughout 71 cities with the recent openings.
Earning high scores in the ‘The Most Admired Companies - 2015' survey, Migros was awarded as “The Most Admired Company of Retail Sector” for a 12th time in a row. Also the company was the first and only retailer to be in the ‘Borsa İstanbul Sustainability Index’ two years in a row.