1. Purpose
As Migros, we have a major role in better life quality with our customer-oriented, people-focused approach, sensitive to the community and environment, reliable, innovative and efficient in both our national and international operations. In line with this approach, we provide a wide product portfolio that supports a healthy and good life ensuring the high level of quality expected by Migros’ customers.

2. Products that Support Good Living
We provide a diverse portfolio of quality products for our customers in order to meet the expectations for a healthy and good life. We aim to make products that support good living more accessible to our customers, thanks to our increasing number of stores, as well as the product range and brand selections we offer.

In our stores that have a suitable place for such a section, we create “healthy and good living” sections for our customers.

We have a variety of brands and products that offer easy access to foods that are organic, sugar-free, gluten-free, lactose free, or with reduced sugar, fat, salt or calories and portions that have been adjusted for a single serving.

At occasions such as World Celiac Day and Diabetes Week, we organize campaigns with relevant products to create consumer awareness.

2.1. Certified Product Activities
As Migros, we aim to cooperate with our suppliers and government agencies to provide our consumers with healthy and safe products and to contribute to the healthy nutrition of future generations, to develop methods of production that are sensible to people’s welfare, to the environment and animals and we encourage our suppliers to do the same.

Some examples of standards and certifications that Migros utilizes to achieve product safety are organic product certification, the Good Agricultural Practices certification in vegetable and animal production, the Ecotex certification, standards such as ISO 9001- GMP - ISO 22000 - ISO 14001 - OHSAS 18001 - SA 8000, the FSC certification, the Palm oil and Soya certification and the CE- LVD - EMC certifications.

We consider it a priority to work with companies that produce and supply according to the criteria specified in the “The Good Agricultural Practices – GAP” project conducted in collaboration with the Ministry of Food, Agriculture and Livestock. We are the first retail company in Turkey to implement a control system with GAP in fruits and vegetables, based on safety criteria on issues like farming models that protect human, animal and environmental health; and agricultural pesticide analysis and traceable products.

With our “Good Agricultural Practices in Animal Production,” we provide our customers with white meat and eggs bearing the ‘Good Agriculture’ logo that have undergone inspections based on human health and animal welfare sensitivity.

2.2. Private Label Products
For the purpose of meeting the good living demands of our customers, we have private label brands produced by our contracted suppliers under the name of “Migros, M-Life, and Anadolu Lezzetleri”.

The M Life product portfolio offers products in categories such as organic, limited calories, reduced salt, or sugar-free products that support good living, and it has been designed for customers who wish to maintain their health, as well as customers who have health issues.

2.3. Anadolu Lezzetleri (Tastes of Anatolia)
Our Anadolu Lezzetleri product line is comprised of products that are unique with their regional or cultural features, produced through traditional methods and “have a story”. With this project that has been brought to life after an identification of special tastes and local seeds in an in-depth scan of all regions throughout Turkey, we aim to embrace the cultural wealth of Anatolia and pass it onto future generations. At the same time, by allocating a special Anadolu Lezzetleri section in suitable stores, we are offering our customers access to these special products that can only be produced by a small number of local chefs or farmers.

2.4. Red Meat Products
At MİGET, Turkey’s largest meat processing facility in the food sector, we produce all of our own meat needs and inspect the red meat products at every stage from the farm to the dinner table. Laboratory analyses and veterinary inspections are carried out at our facility and all of our production processes are TSE certified. Our products are developed according to the expectations of Turkish consumers and produced in hygienic conditions.

3. The Nutrition and Calorie Content on Product Labels
Despite not being required by the Turkish Food Regulation;

In order to keep our customers informed, we provide information on the nutrition and calorie content of our foods on our private label product packaging. Thus, our customers are aware of the nutrition value of the products they are consuming. We also have a Migros Nutrition values link on our website to inform our customers about this topic.

Product labels are also inspected on all the products we procure and we encourage our suppliers to share information about nutrition and calorie content on their labels.

4. Public Health Work
As Migros, we play an important role in improving the health and fitness of the communities we serve. We develop important projects for community health with our “balanced nutrition” and “take action” activities under our motto of “Good Living” to encourage our customers to embrace a healthier lifestyle. We conduct communication and education programs to raise consumer awareness on the importance of healthy living, balanced nutrition and physical activity and regarding the need to have a balanced calorie intake.

Migros Ticaret A.Ş. last amendment date: 28.06.2016
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