Migros is trying to develop an operational structure that is environmentally friendly and reliable across our entire value chain including after sales services. For this purpose, we strive to improve our environmental management system and are committed to protecting biodiversity in our operations and in the fight against climate change, in creating a supplier base consisting of sustainability-focused suppliers, developing and carrying out social projects with Migros’ Sustainability Committee in order to increase the multiplier effect. With this understanding, we are carrying out our operations in an environmentally friendly and responsible manner to develop our position in the retail market. In this context, in order to provide operational excellence, we aim to increase public awareness and participation in environmental protection.
One of the main goals of our operations is to protect environmental sustainability. Our vision for environmental management involves ongoing management of environmental impacts, working to improve biodiversity and engaging with suppliers to manage impacts throughout the value chain and the execution of various projects and campaigns to raise general awareness. Our company carries out environmental impact assessment regularly before opening new facilities.
In 2015, Migros did not violate any regulations related to environmental issues.
As Migros, we make commitments to reduce our negative effects on the environment and we share our activities related to the environment with our stakeholders and public opinion as we are committed to the principle of transparency. Our company announces the scope of its environmental management system and the results of follow-up activities to the public every year and has been reporting its climate change strategy and CO2 emissions to CDP Climate Change which is an international organization since 2014.
Migros Environmental Policy foresees acting together with our stakeholders, raising environmental awareness and conservation, helping keep them at the forefront of the next generations’ needs and helping to leave a clean environment to future generations.
We continuously monitor, control and reduce the amount of our environmental impacts arising from operations;
We ensure compliance with environmental regulations;
We develop projects for efficient use of resources such as water and energy.
In order to implement these principles in all operations;
We work to increase energy efficiency, develop projects for the control and reduction of greenhouse gas emissions to combat climate change,
In line with the target of zero waste, we try to convert all energy from waste of operations and to convert it back for subsequent use in the economy,
We focus on further improving supplier performance in order to foster sustainability throughout the life-cycle of all our products that we deliver to our consumers, thus contributing to the protection of biodiversity,
We work to integrate the ISO 14001 environmental management system standard in our quality management system.
Migros’ Board of Directors is responsible for determining the strategic approach to the environmental management of our company through a risk and opportunity based point of view. Migros’ Sustainability Committee and senior management, who are responsible for Migros’ performance on environmental issues, convert these approaches into improvement plans, projects and practices. They also determine quantitative and qualitative key performance indicators for the evaluation of the resulting performance monitoring. Performance improvements on environmental issues are conducted in line with our Environmental Policy
and are managed by the Quality Management Group Unit and reported to Logistics and Distribution Centers Directorate, as well as to the Sustainability Committee. These two organizations carry out our environmental strategies, practices, performance assessments and present results to the senior management.
In 2015, our company installed refrigeration monitoring systems in renovated stores and air conditioning and lighting systems in stores with strong infrastructure and built systems that are 10% more energy efficient compared to the previous year in newly-opened stores. Moreover, the company saved TRY 5.5 million in total by using a videoconferencing tool that enabled an online system for long distance meetings by avoiding the need for business trips, replacing computers and monitors with new generation systems that provide energy efficiency, virtualization of centralized servers and cloud technology and practices such as using electric vehicles in delivery and distribution operations of Migros Online Market.
Objectives and Targets
After Turkey signed the Paris Agreement and agreed to reduce existing greenhouse gas emissions by 21% from the business as usual case by 2030, we set targets accordingly as Migros.
In accordance with our Environmental Policy, we have adopted the principles of the ISO 14001 Environmental Management System principles. We promise to carry out our activities in accordance with these principles and review our Environmental Policy regularly. In 2015, we accelerated our environmental sustainability efforts and integrated it into our quality management system. To this end in 2016, we are aiming to obtain the TS EN ISO 14001 Environmental Management System Certificate.
As a member of the Consumer Goods Forum (CGF), and its board of directors, we specify and monitor our activities about climate change and sustainability according to CGF commitments and principles. CGF shapes the fast moving consumer goods and retail industry world with commitments on social and environmental sustainability, health and prosperity, and product safety. CGF pledged to reduce the sector’s climate change effect. With the strategic collaborations, CGF has become the driving force for employees supporting to determine commitments about deforestation, refrigeration and waste issues. CGF reports the annual activities of all members publicly. As Migros, we regularly report our commitments and sustainability activities to CGF within the context of our CGF board membership.
While we carry out studies to reach our zero waste target, we also make commitments to reduce the ratio of food waste disposal to total food sales in tonnage first by 25% by 2020, and ultimately by 50% by 2025. Moreover, we aim to reduce the greenhouse gas emissions resulting from our annual operations compared to previous years.
Accordingly, by the year 2020, we are committed to
- Reducing our electric energy consumption per square meter of daily sales area by 10% compared to 2013,
- Reducing the carbon emissions per square meter of daily sales area by 10% compared to 2015,
- Reducing the annual water consumption per employee by 4% compared to 2016.
We include our employees, customers, suppliers and other stakeholders in our environmental projects in order to create a sustainable value chain. While we build customer awareness with our waste storage and recycling projects, we examine the environmental impacts of our suppliers resulting from their operations by undertaking quality control of our suppliers and we require improvement by suppliers who do not meet our expectations. Thus, we make commitments to promote environmental awareness amongst our stakeholders.
As Migros, we are the leading company in the retailing industry for developing environmentally friendly practices. In this context, we adopt principles and standards that go beyond legal regulations and implement best practices and examples of environmental issues such as climate protection, responsible procurement and waste recycling. Along with our customers and employees, we support the participation of all our stakeholders in these initiatives and in order to increase the multiplier effect of our work, we are in regular communication and cooperation with society and NGOs.
In addition, Migros took part in an important social responsibility project for World Environmental Day to raise awareness of environmental cleanliness, where Migros staged a clean-up of the Caddebostan seaside, on the Asian side of Istanbul and also a clean-up of the Bakırköy seaside on the European side, with the voluntary participation of its employees. Migros employees took part in the event “Our Environment, Our Coast’’ for the second time in 2015 and encouraged everyone to be sensitive to the environment by collecting rubbish from the seaside. This initiative by Migros employees was supported by Exitcom Electronic and a waste exhibition was displayed in the Caddebostan Migros store. After being displayed in the Caddebostan Migros store, DEHA Waste Vegetable Oil Collection Information Desk raised awareness amongst Galleria Migros customers on June 5. The project "Our Environment, Our Coast" that was implemented for the first time in 2014 has emerged as a project that makes a difference in terms of compatibility with ISO 14001 and the Migros Environmental Clean-up Committee was created as part of this process. As a result, in 2014, the "Our Environment, Our Coast" project became the first in the category of "Corporate Projects Distinguished with Success" at Migros’ intra-company awards. The week that covers World Environmental Day is accepted as Environmental Week at Migros. The resulting benefits helped raise awareness especially in the younger generation.
Giving importance to the efficient and economic use of natural resources and for leaving a more habitable environment for future generations, Migros’ waste separation project “Return Us Back to Life” was implemented at our Headquarters in 2015. At our Headquarters, by separating packing, paper, glass and organic waste generated at source, waste is recycled and recovered for future use in our country’s economy. In addition, in order to make the project more understandable in the eyes of our employees and to help raise awareness, a color code has been determined for each waste; waste bins have been placed at specific locations at our headquarters and necessary training on waste separation has been given to all employees and housekeeping staff.
As a result, in the last 4 months of 2015, 16.3 tons of paper, cardboard and 0.5 tons of glass waste have been collected from the headquarters and recycled by a licensed company. In 2016, it is intended to expand the same project to Migros’ Regional Directorates.
In 2015, in order to encourage the collection of vegetable oil waste used by our customers, oil collection bins were placed at 300 Migros stores in 53 cities. Through this project, waste oils brought by our environmentally-aware customers have been delivered to licensed firms authorized by the Ministry of Environment and Urbanization and used in biodiesel production. As a result of the collection of waste vegetable oil, this project has also helped contribute to cleaning our seas through TURMEPA (Turkish Marine Environment Protection Association).
In 2015, 22.45 tons of vegetable waste oil were delivered to licensed companies. The project started in 2015 and was expanded in 2016 when the number of our stores with bins positioned increased to 805.
Migros, as its Environmental Policy states, places great importance on environmental protection work. All our operations are located in urban areas and authorized by public authorities. Migros does not have any operational units in wetlands or areas of high biodiversity. As a result, we have not had any recorded significant effects on natural water resources, land or natural habitats. However, any physical activity will have some impact on the physical environment. Therefore, we are working to reduce all effects, even indirectly. With this perspective, water consumption, waste discharge and solid waste is carefully managed, recycling is supported, social projects are developed to increase public awareness and we are communicating with our customers so that they adopt responsible consumption preferences.
Additionally in 1992, Turkey signed the Convention on Biological Diversity developed by United Nations Environment Programme (UNEP), ratified in 1996 and implemented in Turkey in 1997. Following that, all legal permissions granted by the government include impacts to biodiversity. Accordingly, as Migros, we open our stores after obtaining legal permissions and licenses. In this context, opening new stores is permitted only after conducting environmental impact assessments.
As a retailer of agricultural products, our most important potential influence in promoting biodiversity is through our supply chain. In this context, in order to manage our impact on the supply chain, we prefer using suppliers that have adopted Good Agricultural Practices, which helps us to contribute to the reduction of negative effects on biodiversity originating from agricultural production.
In addition, in order to manufacture and produce safer agriculture products, we started contributing to the development of alternative methods to combat pests.
Turkey is both a significant exporter and consumer of citrus products. While these products are growing, a variety of diseases, pests and weeds affect the yield and quality causing economic losses. To prevent these losses, biological control programs are combined with integrated programs and successful results have been achieved. Biological Control techniques provide a major contribution to the conservation of biological diversity, as well as in the prohibition of the use of pesticides.
For this purpose, the “Use of Biological Techniques in Citrus Agriculture” project was launched with the support of Adana Biological Control Research Institute, Turkey’s largest citrus producer and Migros in order to demonstrate alternative control methods for citrus producers, apart from pesticides. The aim is to complete the project by the end of 2016.
As Migros, our working principles include carrying out studies in order to improve water efficiency in all of our operations in order to protect our natural resources as a part of our environmental awareness, preventing the environmental impact of waste water resulting from our operations and fulfilling our legal duties. To this end, our water consumption in our stores, service departments and production facilities is monitored and reported to senior management on a monthly basis.
In Migros’ operations, there was a total of 637,553.67 m3 of water consumption in stores, headquarters, distribution centers, fruit and vegetable warehouses and MİGET and Gebze Meat Production Center in 2015. As of 2016, water consumption is being monitored as “amount of water consumption per person” and our aim is to reduce this amount 1% every year.
The majority of water used in our operations is retrieved from the municipal water networks. The waste water generated in our stores is discharged to the sewage system. In our Distribution or Production Centers in Organized Industrial Zones, waste water is discharged to common treatment units. Waste water generated in our distribution centers from waste water treatment systems such as Gebze and Kemalpaşa, is discharged to the sewer system after being reduced well below the legal treatment plant limits. Thus, we ensure that there is no significant effect on biodiversity quality of water resources as a result of Migros’ operations. In all operational units, we aim to reduce water consumption by monitoring water consumption on a monthly basis and by using efficient equipment.
As Migros, we are conducting numerous environmental initiatives in order to create and raise environmental awareness and by leaving a better, habitable environment for the next generations.
Solid Waste Management
Effective waste management is the most important factor in preventing the destruction of natural resources and the impacts of waste on humans and natural life. As a result, Migros restructured its integrated waste management system with the aim of achieving “zero” waste in cooperation with Boğaziçi University in 2011. The basis of this system depends on the separation of waste at source, the development of recycling possibilities and the disposal of non-recoverable waste in accordance with methods specified in the regulation.
Sorting at source plays a large role in creating economic value from waste. For this purpose, we organize trainings to increase awareness amongst our employees working in our stores and provide our employees with guidelines and equipment for the proper management of waste. Thus, we ensure that our packaging waste is collected and sent for recycling.
In terms of environmentally based sustainability, Migros has identified food loss and waste amongst its strategic priorities. On March 20th, 2015, Migros started working on adapting the FLW (Food Loss & Waste) standard, published by CGF. As part of this standard, our food losses and waste are categorized, quantities are calculated and an analysis has been started to manage the results.
Some food products, which we sell and which cannot be returned to the supplier as they have a short shelf-life, generate organic waste when they cannot be sold. We collect these large amounts of organic wastes in our stores. Organic wastes collected by this method are used in energy recovery and, when possible, to produce compost or they are sent to municipal waste disposal centres.
In 2015, 5,727.68 tons of organic waste from 165 selected stores and Bursa Fruit and Vegetable Warehouse was separated at source and sent to biogas plants. As a result, 572,800 m3 of biogas or 3,326 tons of compost was produced.
Secondary packaging materials also constitute a significant source of waste. To prevent these types of waste, we reduced the use of plastic and cardboard by using reusable plastic containers (RPC) for fruits and vegetables in 2013. In addition, we started this practice for red meat products in 2014.
The practice of using reusable plastic containers aims to reduce CO2 emissions during the production process as well as from transport. RPC practice is run by IFCO and CHEP; thereby efficiency is increased in returns and is more sustainable than wooden pallets.
Due to the printed marketing materials we use, paper is used in significant quantities, which will ultimately generate waste if not recycled. In order to reduce this consumption, we modified the paper size and design layout. In addition, in April 2015, all of our inserts began to be published with recycled paper and in this context, we used 1,030 tons of recycled paper in 2015. Along with marketing materials, store paper has been reduced by using the tablet application MİO, which was designed for store managers. Using this application, store managers are able to reach different data and analysis (planograms, product information, discount sales analysis, etc.) via tablets and view daily routine reports digitally. With the use of this application and employees switching to tablet use, an estimated 37.90 tons of paper is being saved annually.
In order to reduce our impacts on biodiversity, not only are we developing practices throughout our operations but we are also engaging with consumers to help them adopt responsible choices. Therefore, plastic bags are of great importance. In order to reduce the use of plastic bags, we regularly conduct weight optimization programs and organize awareness training for cashiers. As Migros, we sell reusable bags in order to offer our customers responsible choices being the first in the retail market to start environmentally friendly bag practices. We have already achieved significant success by reducing the consumption of plastic bags. After reducing the use of plastic bags by 9% in 2011 and 4% in 2012, by establishing more communication with our customers, we achieved an additional 1.6% reduction in 2013. With these figures we have reached an optimum level in customer plastic bag use. We follow our sustainability initiatives by keeping reduction targets on our agenda. In addition, we started to monitor our plastic bag utilization performance by measuring items per bag, In the future, the plastic bag usage rate will be monitored as “number of plastic bags per customer”. According to this, the number of plastic bags per customer was 1.87 in 2014 and 1.79 in 2015. We commit to decrease the number of bags per customer to 1.75 by 2020 by taking data for the year 2015 as a base year.
In order to further reduce the impact on the environment, we encourage our customers to use a mobile Money Club Card instead of a plastic card. The Mobile Money Club Card utilization rate in 2014 was 7.9%, which had increased to 25% in shopping transactions with a loyalty card by 2015. The overall utilization rate of 10.66% exceeded the 2015 target of 9%.
With the purpose of using natural resources efficiently, Migros gathers non-hazardous wastes such as metal, wood, paper, plastic and glass which arise from its operational activities, separately at source, sends them to recycling using the most appropriate methods through licensed companies and provides an important contribution to the economy and to the protection of the environment.
In 2015, a total of 10,021 tons of non-hazardous waste was recovered, which included 4,380 tons of wood, 2,514 tons of paper, 2,206 tons of metal, 784 tons of plastic and 137 tons of glass. Additionally, in accordance with environmental legislation requirements, packaging waste in our stores is being sent to companies that have waste collection certificates confirmed by a Waste Management Plan, as notified by certain municipalities.
We encourage our customers to separately collect their packaging waste and bring them to separate paper, plastic, metal and glass boxes located in our stores. Starting in 2010, the Environmental kiosk practice has collected 8.3 million units of packing waste so far. By establishing “Environmental Kiosk” in some of our stores, it has become the centre starting point of many other projects for the purpose of encouraging customers to bring waste to our stores for collection.
In partnership with Unilever, as part of a recycling project that we started in 2014, our customers’ plastic product packaging for cosmetics and detergents group have been recycled by reading the barcode at “Environmental kiosk”. Customers that disposed of items in the appropriate section gained 25% discount on their Money Club Cards on Unilever detergent and personal care products. As part of this project, a 20.2% increase has been seen in recycling rates compared to the same period of the previous year. Packing waste of Migros branded products are collected and recycled through ÇEVKO Foundation which we are a member of. All Migros branded products have “Green Point” logo. In 2013, 2,227 tons; in 2014, 3,623 tons; and in 2015, 3,632 tons of packing waste was collected and recycled on behalf of Migros.
Used batteries constitute hazardous waste. To improve collection of waste batteries, in cooperation with TAP (Portable Battery Manufacturers and Importers Association) we have placed waste battery collection boxes in Migros stores. The collected waste is transferred to TAP, the only organization authorized by the Ministry of Environment and Urbanization for the collection, disposal and transport of batteries. Within the scope of this campaign; 0.2 tons in 2012, 2.89 tons in 2013, 0.917 tons in 2014 and 1.24 tons of waste battery was collected in 2015 and sent to TAP Association for recycling. We plan to continue this work in the coming years.
As Migros, in 2013, we have launched a program for the collection of electrical and electronic equipment (EEE) waste in Macrocenter, 5M Migros, MMM Migros and MM Migros stores and showed our leading role in our sector about developing recycling. As part of this ongoing EEE project, the announcement of our electronic waste collection stores is presented on Migros’ corporate website. A certificate is given to our customers by store staff, indicating that the electrical and electronic equipment waste has been received. Subsequently, the waste is sent to licensed recycling facilities authorized by the Ministry of Environment and Urbanization.
In this context, a total of 72.23 tons in 2014, and 115 tons of electrical and electronic equipment waste in 2015 were collected and sent for recycling. We have avoided an estimated 5,269.67 tons of CO2 emission reduction with the recycling of food, paper, glass, plastic, metal and electronics in 2015.
Migros, in addition to conserving biodiversity by reducing operational impacts, implements projects to increase social awareness for the protection of natural value. To create a broader positive impact of such projects, we established partnerships with NGOs. Thanks to our Environmental Kiosks, our environmentally-conscious customers who disposed of waste at these kiosks have the chance to adopt endangered sea turtles or donate saplings to Migros Customer Forest. The adoption of endangered sea turtles is a project aimed at biodiversity conservation started in 2013, in cooperation with WWF. Also, including our customers in the collection of waste, we have increased the financial support we give for the protection of green turtles in the IUCN’s Red List. 124 sea turtles were adopted in 2015 thanks to our customers who made donations to WWF by recycling their waste.
As Migros, for the past 8 years, with the Aegean Forest Foundation, we planted 529,450 saplings in Dikili, Torbalı, Şirince, Çeşme, Seferihisar and Urla where forests have been ravaged due to fire. In addition to this, we encourage our customers to contribute to our forestation efforts. Customers can donate saplings to Migros Customer Forest through the points received with their purchases. In addition, to support Aegean Forest Foundation, the Foundation’s products are placed on Migros shelves to help the foundation create new forest areas. In addition to our cooperation with the Aegean Forest Foundation, Migros planted 1,250 trees in 2014 and 17,200 in 2015 and achieved its target. 296 trees were planted by our customers who recycled waste through Environmental Kiosks in 2015.
Climate change is the leading environmental problem of this century. We are working to combat climate change and acting with the vision of an eco-friendly company. Retail operations’ direct impact on climate change is due mainly to energy use and from air conditioning. Lighting, air conditioning and cooling operations in stores and distribution centres generate greenhouse gasses. The source of indirect effects includes from the logistics of transporting products.
Despite greenhouse gas reporting not being mandatory in the Turkish retail sector, Migros has identified the causes of greenhouse gases in all shops, distribution centres, regional directorates, fruits and vegetables regional warehouses and MİGET Meat Integration Plant on a voluntary basis. In line with this, for the first time in 2014 we calculated our “Corporate Greenhouse Gas Emission”, taking into account 2013 data that resulted from operational activities.
In 2015, our 2014 Greenhouse Gas Emission calculations were reported to CDP Climate Change. Also in 2016, our verified and certified 2015 base year carbon emissions were reported to CDP.
Our “Corporate Greenhouse Gas” for 2014 from operational activities was calculated as 326,818 CO2 (tons of Carbon dioxide equivalent). In 2015, emissions were calculated as 408,255.89 CO2 (tons of Carbon dioxide equivalent) for Scope 1 and Scope2 emissions. Our GHG emissions for 2015 have been confirmed by TUV-NORD Germany in a verification that was based on the ISO 14064-3 standard and GHG protocol, and documented with an accredited certificate (DakkS) as the first in the retail sector in Turkey.
Scope 3 greenhouse gas emissions which include other indirect emissions have not been verified by an external audit firm.
By calculating greenhouse gas emission every year, Migros aims to decrease the greenhouse gas by its activities compared to previous years. Migros’ “Scope 1 and Scope 2” carbon emissions were 1.21 kgCO2e (kilogram carbon-dioxide equivalent) per square meter of daily sales areas in 2015 and Migros’ target is to reduce this amount by 1.5% in 2016.
Migros’ Scope1, Scope 2 and Scope 3 greenhouse gas emissions for 2015 were 228,541.38, 179,714.51 and 63,857.16 tCO2e respectively. We are also following our carbon footprint from business travel and home delivery. In 2015, 519.27 tCO2e were generated from business travel and 1,815.76 tCO2e from home deliveries.
As of 2015, we have started to follow emissions in terms of sales per unit area (m2) generated by our stores as a result of operational activities.
In this regard, we are working to reduce our rate of emissions, developing different projects and are measuring our carbon emissions each year in order to reach our goal.
With the principle of being a part of the solution, we strive to reduce our direct and indirect impacts on climate change by setting targets in this area and by regularly measuring performance.
Migros carries out an annual evaluation process organized by a team formed by the company’s internal Sustainability Committee departments in order to determine risks and opportunities related to climate change. While making risk assessments of changes in regulation, physical climate parameters and other changes concerning climate (changes in consumer behavior and corporate image), Migros also monitors and reports the details and financial results of these changes. For example, we predict that we may have around TRY 200,000 in losses annually for the next 5 years due to the effect of snow and floods resulting from changes in rainfall due to climate change. In response, we have insured our stores as a precaution for possible floods and other natural disasters.
Energy consumption from our operations is our most significant environmental impact. Greenhouse gases generated by energy consumption are the main reason of climate change. At the same time, energy consumption is among the company’s top priorities since it is a substantial part of our operational costs.
With the energy monitoring system we implemented in 2013, energy consumption is measured daily, weekly and monthly and we take measures to reduce energy consumption and greenhouse gas emissions. We are working on retrofitting and the renewal of old systems with inefficient energy use and on monitoring stores to increase awareness on energy consumption. We are trying to find solutions together and by considering feedback in our high consumption stores.
Air conditioning and cooling systems are the most important source of energy consumption and emissions in stores. To control the energy consumption in these processes, first, a cooling automation system was built in 2009 and then an automation system that controls the air conditioning and lighting system from the centers was installed. With the help of this system, it has been possible to monitor remotely on a real-time basis refrigeration in 938 stores, air conditioning in 619 stores and lighting in 398 stores since 2014. In 2015, these numbers increased to 1,178, 814 and 578 respectively. To reduce energy consumption and greenhouse gas emissions in our new and renovated stores, variable flow control and high level automation efficient systems are preferred and environmentally friendly cooling systems are used for air conditioning and industrial cooling systems. In available stores, we paint store rooftops with a particular heat insulator dye which reflects sunlight and prevents the formation of heat islands.
In our MİGET meat processing facilities, ammonia is used as a natural refrigerant in the cooling system. With the avoided use of HFC refrigerants as in a business usual scenario, approximately 4.5 tons of high impact HFC greenhouse gas emissions have been avoided.
In 2013, energy was saved by covering the cold shelves with glass doors in our stores outside of Istanbul. In the first quarter of 2016, cold cabinets were covered in all of our stores. As a result, we achieved 6% electricity saving per store. To be more efficient, T5 energy efficient fluorescent fittings are preferred. We started to replace the old lighting fixtures with a new generation of lighting in stores in 2016. As of the first quarter, changes in 126 stores have been completed. As a result, we achieved a total energy saving of 8% per store.
Using daylight lighting systems in our suitable stores, the maximum benefit from sunlight is achieved. Motion sensor lightings are used in our storage units.
As a result of these efforts, energy efficiency in our operations has substantially increased. Despite the increasing number of stores, daily sales per m2 energy consumption have decreased by 4.7% in 2015 compared to 2013. Against our target of 3%, we exceeded our target and reached the company’s internal target. We aim to reduce our energy consumption by 1.5% in 2016 compared to 2015.
In Taşdelen Migros M store, a pilot project was started and subjected to testing. In this project, rather than using HFC-R404a gas as a refrigerant, cabinets are cooled with glycol. At the present stage, glycol is primarily cooled by HFC404a, and then it is used for cooling the shelves. With this application, the amount of refrigerant and leakage risk has been decreased 60% compared to in the circulation of the HFC404a refrigerant gas in all cabinets, which is the general practice in the retail sector. To use 100% natural refrigerants, a pilot study was also conducted to cool the glycol with primary refrigerant CO2, but the amount of energy consumption due to geographical conditions and operational problems, the local CO2 cooling system was abandoned. Work is in progress to use another primary natural refrigerant, glycol-propane, instead of CO2. When glycol-propane cooling system goes into operation, only natural refrigerants will be used and emissions due to refrigerant gasses will be eliminated. In 2016, we aim to implement this application in 2 of our stores.
The license application we made in 2014 for establishing solar panels in our Adana Distribution Center was approved in 2015. The installation of solar panels is planned to start in 2017. After installation, 80% of the facility’s electricity will be covered by the panels.
A significant source of energy consumption and greenhouse gases in the retail sector is product logistics. To minimize these effects we are implementing logistics optimization projects. Within the framework of Migros’ centralized distribution strategy, 80% of all products we sell are transported to stores with fully loaded trucks to provide efficiency and to reduce energy consumption and greenhouse gas emissions. Distributions to more than 160 stores are made at night time, reducing the time spent in traffic, thus saving time and energy as well as providing road safety. Every year the path taken between distribution centers and stores are measured and route optimization is made and as Migros, new distribution centers are opened according to the results of these analyses. We reduced the truck traffic by up to 30 times by directing our products to our distribution centers.
Electric vehicles are already being used in order to improve energy efficiency in Migros Online Market delivery and distribution operations. To add to our Online Market, we have purchased 7 electric vehicles in 2015. We aim to add 10 more electric vehicles to our fleet in 2016.
Migros in addition, contributes to the reduction of greenhouse gas emissions by changing customers’ light bulbs with LEDs. The LED electric bulb project replaced 350,000 units of conventional incandescent lamp with LEDs. In this way, we have provided 50% energy efficiency and energy savings worth 2.1 million watts to our customers. We have provided 570 thousand watts of energy efficiency by replacing 95,000 units of lamp with LEDs in 2015.
Computer technology is an important part of our Green IT policy. As Migros, in accordance with the Green IT concept, bulky desktops are replaced quickly with flat-screen units. Until now, 80% (3,977 units) of personal computers were removed and sent to recycling. We replaced 95% (429 units) of bulky desktop computer screens with flat screen units. For 2016, we aim to replace 500 PCs with flat screen units. We gain 80% in energy savings from these replacements. In the first year of this project 2,500 MW electricity savings were realized. In the conversion process, 26 tons of electronic waste were recycled. As part of Migros Green IT applications, through the introduction of cloud technologies and the virtualization of main servers, energy savings of 70% were realized. Also, our aim is that all new server installations are made via virtual servers or cloud technology, as long as they are compatible in terms of technology.
Migros has activities in 72 cities in Turkey, due to this we also take into account greenhouse gas reductions in our business meetings. To this end, in cities where we have human resources departments, we are benefiting from a video conferencing tool to make business calls. For example, 1,485 interviews were made in via teleconferencing in 2015. Through this method, eliminating the need to transport our human resources personnel, we have helped avoid substantial amounts in carbon emissions. Moreover, we help our employees avoid using transportation for business trips by setting 50% of our long-distance meetings via videoconferencing. Thus, while we are saving time and money, we are also reducing our carbon emissions resulting from business trips and our environmental impacts.
We have saved an estimated 3,346.1 tCO2e of greenhouse gas emissions by providing stores opened in 2015 with new equipment, using low emission gases in Taşdelen store, replacing bulky desktop computers with thin counterparts, replacing CRT monitors with new generation flat screen units, virtualizing centralized servers and using cloud technology and building new systems that are energy efficient to our renovated and new stores.
Green Store: Maya Migros Store – Bodrum
As Migros, alongside our efforts to reduce our environmental impact resulting from our activities, we are conducting innovative practices to draw the attention of our customers to responsible consumption choices. One of the leading practices carried out by Migros in terms of environmental awareness is the Maya Migros Store in Bodrum.
The store, which was built in accordance with the LEED (Leadership in Energy and Environmental Design) standards, is the first store in Turkey to achieve LEED Gold certification. The store was constructed with more than 20% recycled materials and also more than 50% of construction waste was recycled. A portion of the energy used by the store is provided through renewable energy generated by photovoltaic panels. Sunlight ducts make the use of artificial lighting unnecessary between 9 AM to 5 PM, thus, with the exception of service departments, the amount of energy used for lighting in the hours mentioned was reduced by 90%. Thanks to the energy systems employed in the store, Maya Migros Store is 30% more efficient than figures set by ASHRAE Standards for a similarly energy efficient store. In addition, the reduction achieved in greenhouse gases as a result of the energy systems established and the use of environmentally friendly refrigerant gases in cooling units are also contributing to the reduction of harmful emissions to the environment.
By employing water efficient fittings and rainwater harvesting systems, water is used 45% more efficiently in accordance with International EPA (US Environmental Protection Agency) Standards. To support the development of responsible consumption behavior amongst our customers, Maya Migros store has special parking spots for hybrid and low carbon vehicles.
As a pioneer project in the retail sector, Migros Bodrum Maya was awarded in 2013 with the award "Soysal Retail Sun" in the category "Environment and Sustainability". As Migros, being appreciated for our efforts encourages us to ensure further more improvement in this field. Alaçatı Macrocenter store also received the LEED Gold Certificate in the Operations and Maintenance category.
Retail companies have a complex supply chain composed of thousands of suppliers and service providers. Therefore, indirect sustainability impacts arising from the retail supply chain also need to be considered. These can be classified as; effects on climate change resulting from the production and distribution of products, impacts on biodiversity resulting from agricultural production, social and ethical effects.
As a responsible retailer, Migros is managing its supply chain induced effects. Adopting policies and measures accepted globally, Migros works to reduce effects and in taking a leading role in the retail market focusing on projects involving best practices to implement.
An important dimension of the activities of Migros’ supply chain is the logistics that creates environmental effects due to used energy. Detailed information about logistics activities can be found in the "Climate Change Section".
We are maintaining our relationships with our suppliers in accordance with the principles of openness and transparency. Our suppliers can reach quickly information regarding sales, stock, availability indicators and other KPIs due to our strong B2B infrastructure and mobile applications. Thus, we help improve the effectiveness of the main planning processes such as from production and distribution.
As Migros, our suppliers are one of the most important aspects in our activities. As a responsible retailer, we believe that safe and high quality products can be produced in a workplace where employees believe they feel safe and happy. Therefore, we place importance on our choice of suppliers, monitor their practices and help them improve their performance. We carry out studies as part of our Responsible Sourcing Policy
and make our policy public via our website. In addition, we inform our suppliers about supplier management and quality control processes via our MeCOM applications where we give information about business processes.
Migros is a also member of TFRA (Turkish Food Retailers Association) and Consumer Goods Forum (CGF) and takes part in their board of directors. Migros is also a member of the Foodservice Suppliers Association. As part of the scope of supplier management, Migros accepts the issues these organizations pay attention to and makes use of these issues in the management processes
Besides, Migros receives services from firms and companies that are legally established and operated and makes payment to these legally compliant firms, companies, joint ventures and other business partners including agencies for their services.
While we provide sub-contractor firm employees a fair and safe work environment, we do not discriminate on factors such as gender, race or ethnic origin in the hiring process; we are fair to them about working hours, we constantly check the working conditions, safety and health measures and wages paid to them. In our supply chain, child and forced labor and discrimination are unacceptable. We expect our suppliers to give their full support to their employees’ freedom of association and rights to collective bargaining.
In 2015, the scope of the audit program for Migros’ suppliers was expanded. We started to implement ethical social responsibility standards; hence our audit period was extended to 2 days. In 2015, all Migros Ticaret A.Ş.’s suppliers were audited according to the standards mentioned in the list below. On a supplier audit, ISO 9001 and ISO 22000 audits are performed during the first day; and on the second day ISO 14001, OHSAS 18001 and SA 8000 audits are performed. We make evaluations in our supplier choices and decide to work with them or not after making these evaluations. We determine suppliers who pose the highest risk and conduct additional follow-up audits in addition to general audits. Contracts with suppliers which failed to pass the follow-up audits are terminated.
Our main suppliers constitute 80% of our total turnover and 79% of these suppliers’ production sites and conditions were audited by an accredited independent external auditing firm. The rest of our suppliers are mostly importer companies and their products are controlled according to legal legislations before they are put up for sale.
As part of the scope of ISO 9001 Quality Management Systems; product traceability, control, data analysis, production conditions, continuous improvement, corrective and preventative actions are checked at the start of our new partnerships. This is also the case for business relationships that are continuing. In 2015, as part of the ISO 9001 Quality Management System, a total of 561 audits were performed and the overall average score was calculated as 79.6%.
On ISO 22000 Food Safety Management audit, suppliers that produce food and materials that come into contact with food are audited. The scope of the audit includes auditing the following: document and records management, facilities, warehousing, equipment cleaning, pest control systems, food safety, control of chemical and physical hazards, production and customer complaints management. In 2015, as part of the scope of ISO 22000 Food Safety Management, a total of 501 inspections were carried out and the overall average score was calculated as 79%.
As part of the scope of ISO 14001 Environmental Management System for our suppliers, we perform audits on companies’ environmental evaluations to minimize the damage to the environment while producing safe and quality products, whether the Environmental Regulations are monitored, the employees trainings on environmental issues, waste storage and disposal, control of waste recycling, declarations to the Ministry, greenhouse gas emissions and carbon footprint related information. In 2015, as part of the scope of the ISO 14001 Environmental Management System, a total of 471 inspections were carried out and the overall average score was calculated as 73.7%.
As part of the requirements of OHSAS 18001 Occupational Health and Safety Management Systems, we audit the identification of hazards at work, compliance with OHS regulations, whether OHS training is given to employees or not, work areas, accident / occupational illness records, SGK (Social Security Institution of Turkey) notifications made, adequacy and use of personal protective equipment, eligibility of emergency exits, emergency drills, repeated accidents, near miss events and occupational diseases. In 2015, as part of the scope of OHSAS 18001 Occupational Health and Safety Management Systems, a total of 471 inspections were carried out and the overall average score was calculated as 80%.
Under the SA 8000 Social Accountability Standard for supplier audits we check compliance with the law; use of any child workers or forced labor, working hours, right to form trade unions and collective bargaining, salaries and wages, discrimination and disciplinary practices, pregnant and lactating mothers’ working conditions, physical and psychological pressure to employees, maternity leave and breast-feeding permissions and use of annual paid leave. In 2015, by using the SA 8000 Social Accountability Standard, a total of 471 inspections were carried out and the overall average score was calculated as 86.1%.
As part of the supplier audits of for ethical and social compliance, it was determined that 36% of non-compliant cases were about occupational health and safety, 32% was about working hours and payment and 12% about disciplinary practices.
Suppliers that perform poorly in the audits are monitored by follow-up audits and in line with the continuous improvement strategy, briefings are provided and significant performance improvements are achieved. In this context, in 2015;
- Under ISO 9001 (Quality Management System) / ISO 22000 (Food Safety Management System) audits, follow-up audit were undertaken to the 51 firms described as poor and after follow-up audits their average score was increased by 59%.
- As part of the ISO 14001 (Environmental Management System) audits, follow-up audits were undertaken to the 87 firms described as poor and after follow-up audits their average score was increased by 60%.
- As part of the OHSAS 18001 (Occupational Health and Safety Management System) audits, follow-up audits were undertaken to the 87 firms described as poor and after follow-up audits their average score was increased by 35%.
- As a result of the SA 8000 Social Accountability Standard audits, follow-up audits were undertaken to the 87 firms described as poor and after follow-up audits their average score was increased by 17%.
As a retailer of agricultural products, we place special importance on the producers and suppliers of our agricultural produce. In this context, as a different approach compared to other suppliers controls we follow an inspection program with 4 different check lists relating to production areas and labor principles that also cover the storage and packaging facilities. In this context, 93, 101 and 80 supplier audits were conducted in 2013, 2014 and 2015 respectively. The average success rate of companies audited in 2015 was found to be 79.1%.
Regarding the issue of deforestation, we designed a survey in 2015, and thus we began tracking usage of suppliers’ certifications of soy and palm oil. Another important element of this survey is to raise awareness on sustainable agriculture in Turkey and suppliers and to promote sustainable agriculture certification. With the designed surveys, it is possible to trace the certified portion of the products sold at Migros stores. In a short time period, 576 Migros suppliers answered the survey. 14% of our suppliers reported that they use palm oil in products. The certified palm oil utilization rate was determined as 65%.
Regarding the soybean plant, 11% of our suppliers said that they use soy and certification rate was determined as 45%.
Migros continues to develop this survey to raise awareness on sustainable agriculture certification.
Good Agricultural Practice (GAP)
Agricultural production can impact multiple social, environmental and ethical issues. Different production models are developed and new systems are implemented in the world for sustainable agricultural production.
Works are conducted in accordance with Good Agricultural Practices’ procedures and principles in order to increase agricultural production in Turkey.
Good Agricultural Practices define important processes that should be implemented for agricultural production systems that are socially viable, economically profitable and efficient and that protect human health, welfare of the environment and animal health. Good Agricultural practices differ from traditional (conventional) agriculture with the presence of established information systems ensuring traceability, including independent audits by authorized institutions and organizations and analyses performed in accredited laboratories, certifications obtained by compliance with control points required by official institutions. Thus, sustainable agriculture should be supported in order to make our resources long-lasting and productive by protecting biodiversity and environmental productivity, making use of renewable energy sources and responsible production.
As an agricultural products retailer, we place importance on being able to reduce those risks in our supply chain, supporting suppliers that either adopted these principles or good agricultural practices. As Migros, we do not only choose to work with these suppliers but also actively cooperate on the development of such applications with NGOs and official institutions.
Migros Ticaret A.Ş. implements Good Agricultural Practice on two production bases.
- Good Agricultural Practices in F&V (Fruit & Vegetable) Production
- Good Agricultural Practices in Animal Production
- Good Agricultural Practices (GAP) - F&V Production:
In 2015, Migros obtained the Good Agricultural Practice (GAP) Group Certificate 7 times from the certification control body authorized by the Ministry of Food, Agriculture and Livestock, in 18 types of fruit and vegetable products. As a result, 30 of our growers, with their certification practices, benefited from GAP government support.
In addition, 117 different products were procured with 245 GAP certificates produced by 882 certified producers according to Good Agricultural Practices’ procedures and principles. In 2016, our aim is to raise this number to 900.
In Migros, since the beginning of the GAP program, total GAP products procured have reached 379,567.75 tons.
As part of the awareness and tracking system in the company, the “Current GAP Product Portfolio List” was again published weekly in 2015 for Fruit and Vegetable Marketing and Quality Management departments and store managers. Certifications on supplied GAP products were provided through Migros intranet system.
Under the 2015 training calendar; Good Agricultural Practices Training was provided to 244 employees in Western Mediterranean, Bursa, Central Anatolian and Black Sea F&V Regional Directorate of Purchasing.
A total of 30 trainings were held by the Blue Collar Training Development Department in order to inform employees about the procedures and principles of Good Agricultural Practices to cover all regional directorates and the competencies of 110 store employees were expanded.
- Good Agricultural Practices: Animal Husbandry (Poultry Farming)
Today’s conscious consumers want information relating to all stages in the production of foods they consume. Therefore, traceability and sustainability of animal products are becoming an important issue in the world in terms of food safety. Consumers’ rightful demands on these issues started to affect animal production and gave birth to the concept “Good Animal Husbandry Practices” concept.
As Migros, by analyzing the effects of traceability and sustainability of animal products around the world and food safety on conscious consumers, we have implemented “Good Agricultural Practices in Animal Production in 2013. Since the beginning of the project, the number of certified firms in the Good Agricultural Practices – Poultry area has increased. In 2015, 419 chicken production farms of our 11 suppliers were included in the certification processes and earned their Good Agricultural Practice certificate in accordance with procedure and principles.
Our two suppliers in egg production earned their Good Agricultural Practice certificate in accordance with procedure and principles. Within the scope of awareness and tracking system; “Good Poultry Certificates” and “Good Egg Certificates” are updated and published via Migros intranet system for the use of related Marketing and Quality Management department employees and store managers.
As Migros, we are the only firm in the retail sector to track the red meat offered to our customers from field to table. At the same time, we have the largest meat processing plant in Turkey’s food retail sector. Meats that are produced and processed here are delivered to tables checked and controlled from the farms. Our facility's laboratory analyzes whether the products comply with the standards or not and whether all production processes performed are documented by TSE (Turkish Standards Institution).
In 2013, we established our own meat processing facility equipped with the latest technology MİGET in İzmir Menderes with a 30 million TRY investment. Another MİGET plant with production capacity of 10 thousand tons is also located in Gebze, İzmit. Products manufactured in MİGET take their place on the shelves after passing through 220 control points. In MİGET facilities, veterinary checks and laboratory analysis are carried out and products are developed to meet the needs of Turkish cuisine in hygienic conditions.
Ready-to-eat meat products and meatballs, which are marketed under Migros’ own “Expert Butcher” label, are prepared and packaged without manual intervention. In Superior Taste Awards, Expert Butcher products won “Remarkable” and “Good Taste” awards.
A strong logistics network gives Migros a great competitive advantage in ensuring the freshness and quality of fresh products. Under the “From Field to Shelf Project”, all fresh produce is harvested, shipped to stores, and a large majority is placed on shelves within thirty hours.
Ensuring Product Quality
At Migros, we believe that the success and reputation of our business is tied to the quality of our products and services. Product quality at Migros is the single most important business objective and is part of the responsibility of all Migros employees. Innovative, world-class measures are adopted to make sure that our customers have access to the highest quality products.
Migros adheres to the highest internationally recognized standards for product safety. The company’s goal is to ensure that all products are kept and displayed under the most hygienic conditions so as to be worthy of its customers’ unconditional trust. With the Integrated Quality Management Systems, every product is kept under control at every stage from its initial purchase until it reaches the final consumer.
All new products proposed by the Marketing Department to be sold at Migros stores are checked by the Quality department for compliance with laws and regulations and to ensure that they comply with legal requirements. In this context, controls of 10,232 new products were completed and they were introduced to the system in 2015 following their approval.
Since 2008, Migros has been regularly auditing the production premises of all of its suppliers. In line with our sustainability strategy, besides supervising our suppliers’ “Quality and Safe Products”, to improve performance related to employee benefits, occupational health and safety, business ethics, environmental effects and safe production, we have extended the scope of our independent external audits. With these product analyses, Migros ensures its customers use safe and healthy products in accordance with the legislations, at the same time continuous improvements are made in suppliers’ products creating added value based on scientific data.
To verify that all food products put on Migros-owned store shelves satisfy the Turkish Food Codex and other regulatory requirements, samples are regularly taken and analyzed. To ensure the compliance of food and non-food products sold in our stores to the “Turkish Food Codex” and relevant laws and regulations, verification analyses are made in expert Independent Agency Accredited Private Laboratories. In this context, 21,647 quality parameters for 5,311 food products and 3,582 quality parameters for 277 non-food products were analyzed for product safety.
Related to this topic, private label products are controlled and analyzed by accredited independent agencies and also internal quality control laboratories of the company’s distribution centers in regular intervals.
One of the most important goals of the relevant inspection and test is to ensure uninterrupted continuation of food cold chain, which is critical for the safety of products, from the products’ first acceptance at distribution centers to shipment and unloading processes.
Quality control laboratories are present at Migros Distribution Centers. Here, fruit, vegetable and meat storage and distribution centers and all products received from suppliers are checked on admission. In 2015, a total of 1,807,079 units of product quality control was made, 145,625 were made by quality experts, 1,661,454 by goods admission experts.
In 2015, training was given to stockroom clerk employees, who control the Store Transit Goods Admission Quality Control, by the regional distribution quality control experts to increase store employees knowledge. Training was given to 147 employees in 7 regions.
In terms of quality and food safety management systems, 264 validation audits were carried out by quality experts in distribution centers, wholesale warehouses and regional product warehouses.
Vehicles are regularly inspected for compliance with food safety regulations. To verify the vehicles’ temperature control systems, “temperature time indicator” smart tags are used. To control the cold chain in transport vehicles, “temperatures time indicator” tags were tested again in 2015. Moreover, temperature audits of 257 fresh food transporting vehicles were made.
As Migros, we take guidance from quality standards accepted internationally and monitor our store processes according to four different quality management systems by our own quality team and accredited independent external bodies by performing unannounced inspections.
In these unannounced audits, Migros uses a specific checklist for every aisle in order to cover all standards. In 2015, audits began to be made with tablet devices from a mobile application developed in collaboration with Migros IT department. In this way, an efficient reporting system can be provided, results obtained are immediately shared with store managers and actions are taken by quick access to audit results.
In 2015, a total of 2,187 audits were performed, 954 being unannounced verification audits by store quality experts and 1,233 unannounced external agency audits. In these audits, to control employee hygiene, equipment surface and water used, 23,288 hygiene samples were sent to an independent laboratory.
Considering customer satisfaction and expectation levels, product freshness and food safety focused“Fresh Product Section Audits” were continued by Store Quality experts in 2015. With this purpose, 4,103 units of meat, delicatessen, fruit and vegetables and bakery products were audited.
In 2015, audit performances which kept quality and food safety at the core were continued to be performed on Migros Online Market which is a rapidly developing and growing distribution channel in line with customer expectations. In this context, 248 unannounced audits were carried out. The findings were analyzed, compiled, and used as inputs for initiating corrective/preventive measures.
To ensure quality standards of products in our Ready to Eat Sections which are provided from different suppliers, “Migros product specifications manual” is sent to all stores that have a ready to eat section and to relevant suppliers. Thus, while Migros is raising its own quality standards, it is also adding value to its suppliers.
Operational processes for the “M-Bakery Project” that has been initiated to provide freshly-baked goods to customers at stores whose premises are unsuitable for an entire department were formulated in line with food safety issues and the requirements of applicable laws and regulations.
Quality Management Systems
Migros, in line with its strategies and mission, ensures sustainable quality and sector leadership and offers reliable, affordable and high quality services to its customers. Migros is the first food retailer to be certified by four Quality Management System Certificates given by Turkish Standards Institution; TS EN ISO 9001 Quality, TS EN ISO 22000 Food Safety, TS ISO 10002 Customer Satisfaction and OHSAS 18001 Occupational Health and Safety Management System.
Migros became a member of the KALDER (Turkish Quality Association) in 2016.
In 2016, by moving our environmental work to quality management systems together with our sustainability efforts, we are aiming to obtain the TS EN ISO 14001 Environmental Management System Certificate.
Within the scope of Integrated Quality Management Systems, in addition to monitoring and evaluation activities that are needed to retain the certificates, all documents are completed such as the procedure aimed at receiving OHSAS 18001 Quality Certificate, risk analyses of all stores and emergency action plans.
Between May 5th 2015 and June 30th 2015, 1,007 Migros stores, 11 distribution centers, 5 fruit and vegetable regional warehouses and 10 departments in Headquarters were subjected to audits within the Integrated Management System and 90.2% average success was achieved.
TSE (Turkish Standards Institution) audits were conducted at all stores and distribution centers in 2015 to check for compliance with the requirements of the company’s ISO 9001:2008 Quality Management System, ISO 22000 Food Safety Management System, and ISO 10002 Customer Satisfaction Management System certifications. All inspections were successfully passed and all certifications were renewed. With these documents, Migros was entitled to OHSAS 18001 Occupational Health and Safety Management System certification in 2015.
Informing our customers
The goal of the customer-focused approach that Migros adheres to is to offer services that exceed the expectations of our customers. Since we see customer feedback as a highly valuable input when shaping company strategies, fast and effective communication is an important goal for Migros at all times. In this context, during 2014, the Call Centre communicated directly with 650,000 customers, this number reached approximately to 956,000 with more than a 45% increase in 2015 and is expected to continue to grow in 2016.
Migros’ operations have been awarded TSE ISO 10002 Customer Satisfaction Management System certification. At Migros call center, incoming calls are responded within 48 hours at the latest. For all communications, customers’ satisfaction with solution effectiveness and response time and with service quality and accessibility is quantified and reported at regular intervals. These reports are treated as inputs for improvements that will contribute to the company’s growth and development. Migros Call Center constantly strives to enhance its service approach.
Promoting Active and Good Lifestyles
As Migros, we are well aware of the positive impact we can generate on our customers by promoting healthier choices. To this end, we continuously improve our selection on healthier options in our product portfolio. In 2014, we offered 683 product varieties supporting healthy and good lifestyles, 172 of which were Migros’ private labels. In 2015, the aim to increase this number to 758 was exceeded and 793 good lifestyle products were offered to our customers. Our aim is to increase this number to 830 in 2016. Also 177 of these products are Migros’ own products. We aim to increase this number to 180 in 2016.
Our private label, “M Life”, consists of organic products for customers who are mindful of their wellbeing as well as of low-calorie and diabetic products for people with health problems. Migros’ “M Life Organic” nuts and dried fruits received the “2014 Best New Product” award in the “Healthy Snacks” category in a poll of 13,000 Turkish consumers conducted by BrandSpark.
Our Anatolian Taste brand offers regional products that have cultural characteristics and are produced with traditional methods. Thanks to this project that came to life by searching special tastes and local seeds all around Turkey, we aim to embrace Anatolia’s cultural wealth and transfer it to the next generations. In this context, our local products that are produced by traditional methods and local seeds reached 31 by 2015. We are aiming to increase our Anatolian Tastes product range to 40 in 2016.
In 2014, 7 different nutrition information values were provided in 125 Migros private label products. At the end of 2015, the target to have 135 private label products with 7 units of measurement on was exceeded as we developed 144 such products. We aim to increase the number of private label products containing the nutrition information to 154 in 2016.