“Good Living”, a project from Migros employees to the community 

Besides striving to supply its customers only with the best, the freshest, and the highest-quality products, Migros also engages in a variety of activities under its “Good Living” program as an extension of this approach in which it emphasizes the importance of balanced nutrition and physical exercise in human health and wellness. What is unusual about this program is that Migros seeks to work through its own employees in order to have a greater impact on society at large. Having initiated the “Good Living” movement among its personnel, Migros expands its scope to society through them. Under this project, Migros provides its employees with training, wellness seminars, and physical checkups to help them live better lives of their own. Migros for example provides its personnel with health insurance and with convenient and appropriate access to nutritionists while the calorie counts of all the meals provided in company-owned cafeterias are announced every day and cafeterias also provide food for people with special dietary needs. Recognizing that physical and mental health are linked to each other, Migros sets up hobby-related clubs for its employees and it provides them with opportunities to socialize and pursue their hobbies in the workplace environment. Annually-conducted Migros Sports Festivals provide opportunities for Migros employees from all over Turkey to get together, socialize, and compete against one another in table tennis, chess, basketball, volleyball, football, and many other matches. The eighth Migros Sports Festival, which was held in 2016, was attended by 281 Migros employees from different parts of the country. Their awareness and appreciation of healthful living and its importance thus enhanced, Migros employees themselves become Good Living ambassadors who assume a responsibility for promoting the movement outside the company.
  • Get Moving: Under the “Get Moving” project that was inaugurated in 2013, customers who downloaded a Migros app that keeps track of how far they’ve walked in their selected city earned points. In the second stage of this project that was initiated in 2016, customers’ Get Moving points were included in Migros’s Money Club loyalty program, meaning that the farther they walked, the more Money points they earned. It is calculated that all the Migros customers who have taken part in this project so far have walked enough to circle the globe 118 times.
  • Migros Children’s Theater: Recognizing the Migros Children’s Theater as a good way to reach families as well as the kids themselves, the subjects and themes of the performances focus on the importance of good nutrition and physical activity. During the 2016 shows, which took place as part of April 23rd Children’s Day celebrations, Migros employees provided audiences with Good Living tips along with copies of Growing Up Healthy, a Migros-funded guidebook put together by the Food Safety Association.
  • Good Life Store Tours: As a result of the success of its Good Living program, it was decided to let stores play a more active role in the project as well. Ninety-nine Migros store managers who volunteered to take part in this part of the program were given training on how best to explain Migros Good Living to children after which the kids living in their store’s locality were invited to come to the store and take part in tours during which they were provided with information about such things as the importance of fresh foods, of balancing the food one eats with proper exercise, and of healthy and smart shopping techniques.
During 2016 alone, Migros reached some 60 thousand families with its Migros Good Life activities.

Special Support For Athletes With Special Needs

By identifying areas in which there is a social need and by undertaking projects to address them, Migros further strengthens the impact of its social responsibility efforts. Along with its Good Life project, Migros engages with its stakeholders in a variety of projects in the areas of education, sport, and health. “Special Support for Athletes with Special Needs”, the longest-running social responsibility project that Migros undertakes in the area of sports, has been continuing since 2004. Last year the campaign was retooled as a project for children with special needs in the 2-7 age group. In its new form, the campaign focuses on increasing their coordination skills and on helping them to socialize by spending quality time with other kids their own age. Under this project, a portion of the proceeds from the sale of Proctor & Gamble products at Migros stores is donated to the Turkish Committee of the International Special Olympics. The eight million Migros customers who have taken part in the Special Support for Athletes with Special Needs project have made it possible for 5,500 youngsters with special needs to take part in sports.

Emphasizing the importance of early diagnosis

In 2016 Migros launched a new project in collaboration with the Breast Health Society (Memeder) to draw attention to the importance of early detection in breast cancer. Under this project, a portion of the proceeds from the sale of pink-ribbon-ticketed Pantene products and special pink Pantene packages sold in Migros stores is donated to Memeder.

Solutions for Handicapped or Elderly People

In 2016 work was begun on the pilot stage of a “Handicapped-Friendly Store” project at 25 of the company’s stores. Among the features that are to be provided at such stores, managers and customer representatives are being trained in sign language to help hearing-impaired customers; for the benefit of customers who are confined to wheelchairs, at least one checkout aisle will be at least 90 cms wide and there will be wheelchair access ramps at store entrances. All the checkout aisles at Migros Jet stores are already wide enough to allow a wheelchair to pass through and the same is true of the express checkouts in all Migros stores. One of the design constraints of all new Migros stores is that at least one checkout aisle must be at least this wide. So far, 389 shopping carts specially designed for handicapped customers have also been made available in Migros stores.

 
The Good Agricultural Practices

The “Good Agricultural Practices” (GAP) project launched by Migros in conjunction with the Ministry of Food, Agriculture and Livestock in 2010 is a project which aims to ensure that Turkish consumers consume the best agricultural products with confidence, that future generations eat a healthy diet, and to bring about more efficient and productive use of agricultural land in Turkey through environmental practices. Through the practice, Migros was the first retail company to apply a control system based on 224 criteria regarding pesticide analysis, traceable products and a farming model that protects human, animal and environment health with the highest quality fruit and vegetables through the GAP. As of end-2016, Migros had supplied 448,864 thousand tons of GAP-compliant fruits and vegetables to its customers. In the course of the six years since the system’s introduction, Migros has also helped 6,291 of Turkey’s farmers to bring themselves into compliance with internationally accepted food-production standards.


The Good Husbandry Practices

2013 Migros launched its Good Husbandry Practices Project, in which it committed itself to the Ministry of Food, Agriculture and Livestock’s GAP standards in poultry farming. Under this project, Migros’ poultry meat and egg procurements were brought into compliance with 317 GAP criteria, thus making the company the first retailer entitled to put on its shelves bearing the “Good Agriculture” sticker as evidence that the products satisfied specifications pertaining to environmental, human health, and animal welfare issues. During 2016, Migros procured its poultry-meat products from 1,126 coops belonging to 9 suppliers whose production conformed to GAP principles and procedures.

Good Meat

Besides owning and operating the biggest meat-processing plant supplying Turkey’s food-retailing industry, Migros is also the only brand in Turkey that singlehandedly oversees all aspects of the red-meat value-creation chain from farm to table. All of the production stages through which meat produced and processed by MİGET pass are also subject to Turkish Standards Institution (TSE) certification. MİGET-branded meats and meat products must successfully make it through 220 checkpoints, which include laboratory analyses and veterinary inspections in MİGET’s own facilities, before they are allowed to appear on shelves.

The Expert Butcher

The products, marketed with the “Expert Butcher” label, and which are ready for consumption and can be prepared without manual intervention, won the “Remarkable” and “Good Taste” awards in the “Superior Taste Awards”. This system implemented for red meat has also served as a very important reference for Turkish farmers.
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